SOC200 - Quantitative Analysis (Chapter 14 +15) Flashcards
QUANTITATIVE ANALYSIS
approach to analyzing social science data in which:
observations represented + manipulated numerically
to describe + explain phenomena represented by those observations
QUANTITATIVE ANALYSIS
increase of cheap processing power in recent decades has increased possibilities of quantitative analysis
QUANTITATIVE ANALYSIS
convenience has increased demand among researchers, governments for quantitatively analyzed data
Computers a must: Better tools, Execution makes it a must
Coding in Quantitative Analysis
For computers to recognize the data you want to analyze, all elements comprising your data must be assigned a distinct number
levels of data will affect type of coding type of analysis you can use
Software needs to recognize data into categories
Coding in Quantitative Analysis
Nominal, Ordinal, Interval/Ratio
Coding Nominal Level Data
can code categories of nominal data with any numbers you want, BUT you have to use analyses that will NOT treat values as count data
code each category with numbers
Missing values – signify space in data with some number: assigning nonresponse with unique code
Restricted to certain types of analysis based on data level
Can’t use mean for nominal data
Coding Ordinal Level Data
can code the categories of ordinal data with any numbers you want BUT for convenience, categories are usually coded with consecutive numbers
make it more intuitive and simple
Coding Ordinal Level Data
Though ordinal data have rank, you have to use analyses that will NOT treat the values as count data because rank may not be equal distances between each category
Same coding options as nominal
Coding Interval/Ratio Data
Each category has value comprised of continuous number
data has the most potential for analysis
possesses an inherent number that you can use for coding
Coding Interval/Ratio Data
can later collapse it into ordinal/nominal form for less sophisticated analysis # representing an actual value Still need to specify missing value: negative number because it couldn’t possibly be part of the data
Ultimate Goal of Coding in QA
To reduce broad array of info to more limited + manageable set of attributes that will make up variable
Important Guideline: coding to maintain great deal of detail helps keep your options open in a later analysis
Main Approaches to Coding in Quantitative Analysis: Approach 1
well-developed coding scheme derived from research purpose
using existing coding scheme can save you time + effort, developed by someone else
Main Approaches to Coding in Quantitative Analysis: Approach 2
Generating codes directly from observing data
inductive approach
The Codebook – The Ultimate Reference to your Data
searcher’s reference for how to code data they are collecting (when the researcher is actually collecting data)
The Codebook – The Ultimate Reference to your Data
researcher’s reference for locating variables + interpreting codes in data during analysis (when the researcher is analyzing secondary data)
Reference for what the data means
Common Codebook Contents
Variable identified with abbreviated name
Should contain full definition of variable
Should explain attributes comprising each variable
Should indicate numeric label assigned to each attribute for data manipulation purposes