Slides 3 Flashcards
Who is the founder of Patagonia?
Yvon Chouinard
What is the mission of Patagonia?
Build the best product, cause no unnecessary harm, use business to inspire and implement solutions to the environmental crisis
In what year did Patagonia update its mission statement?
2018
What are the key aspects of Patagonia’s organization?
- Governance
- Stakeholders
- Strategy
- Business model
Who are Patagonia’s key stakeholders?
- Owners
- Customers
- Suppliers
- Employees
- The community
- NGOs and other environmental organizations
What campaign did Patagonia launch in May 2018?
A campaign to save the Tasmanian rainforest Takayna
What drives Patagonia’s business model design?
Its mission
What strategy does Patagonia integrate into its business model?
Environmental differentiation strategy
True or False: Patagonia’s mission drives all business decisions.
True
Fill in the blank: Patagonia aims to use business to _______ solutions to the environmental crisis.
[inspire and implement]
What are the main functions within Patagonia’s organization?
- Purchasing
- Production
- Sales
- Finance
- Logistics
- Marketing
- R&D
- HR
How does Patagonia realize its mission in its activities?
Through governance, stakeholder engagement, strategy, and business model
What does Patagonia emphasize in its environmental strategy?
Deep integration of environmentalism in the business model
Is Patagonia fulfilling its mission statement?
Yes, it is aimed at fulfilling its mission statement
