Self-Report Techniques Flashcards
Self report technique
any method in which a person is asked to state or explain their own feeling or opinions related to a given topic
Questionnaire
A set of written questions used to assess a persons thoughts and experiences
interview
an encounter on a one-to-one basis where the interviewer asks a set of questions to assess the interviewees thoughts
open questions
questions where there is no fixed response and participants can give any answer they like
closed questions
questions where there are fixed choices of responses for the participant to choose from
type of data generated by open questions
qualitative data
closed questions
quantitative data
strengths of open questions
-qualitative data which is high in detail therefore useful in explaining human behaviour
-participants can talk freely
-not restrictive :. high validity
limits to open questions
-data is difficult to analyse
-harder to identify patterns
-data is subjective
strengths to closed questions
-data is easy to analyse
-easy to identify patterns
-objective data
limits to closed questions
-data is lacking in detail
-results less useful in explaining human behaviour
-restrictive as limited to pre-set responses :. lowers validity
strengths of questionnaire
-less time consuming than interviews
-administered to larger group of people
-cost effective method
-easily made anonymous :. ethical, and honest answers
limits to questionnaire
-sample of participants may be very limited
-response bias
-finding may not be generalisable
-respondents may misunderstand q’s
strength to interviews
enable researchers to investigate things that are not directly observable
limits of interviews
-subjective data
-hard to replicate study
structured interview
where the interviewer has a pre-prepared set of questions that are in a fixed order (fully structured also involve fixed option responses)
unstructured interview
where the interviewer starts off with an aim and the interviewee is invited to discuss a particular topic freely (no predetermined q’s)
semi-structured interviews
a list of questions that have been prepared in advance, but interviewers are also free to ask follow-up questions when appropriate
strengths of structured interviews
-standardised so easy to compare participants results
-possible to repeat or replicate study
-focus of the interview will be maintained
limits of structured interviews
-restrictive
-frustrating if interesting or unexpected issues arise
-no chance to ask extra q’s
-participants cannot fully express their thoughts :. lowers validity
strengths of unstructured interviews
-not restrictive
-extra q’s can be asked
-unexpected topics can be explored fully
-participants can fully express their thoughts :. high validity
limits of unstructured interviews
-not standardised :. results difficult to compare and analyse
-difficult to replicate or repeat
-focus of the interview may be lost
acquiescence bias
the tendency to agree with items on a questionnaire regardless of the content of the question
social desirability bias
the tendency for respondents to answer questions in a way that presents themselves in a better light