Primary & Secondary data Flashcards

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1
Q

primary data

A

collected by the researcher specifically for the purpose of their investigation

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2
Q

strength/weakness of primary data

A

s- targets the info the researcher requires> addresses aims

w- time consuming

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3
Q

secondary data

A

collected by someone other than the person who is conducting the research

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4
Q

strength/weakness of secondary data

A

s- inexpensive & easily accessed> minimal effort

w- may be outdated, incomplete or of poor quality

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5
Q

meta analysis

A

a process in which the primary data from a large number of studies which have involved the same research and research methods are combined and analysed

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6
Q

strength/weakness of meta analysis

A

s- identify common trends that are not apparent in single studies

w- prone to publication bias

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