Primary & Secondary data Flashcards
primary data
collected by the researcher specifically for the purpose of their investigation
strength/weakness of primary data
s- targets the info the researcher requires> addresses aims
w- time consuming
secondary data
collected by someone other than the person who is conducting the research
strength/weakness of secondary data
s- inexpensive & easily accessed> minimal effort
w- may be outdated, incomplete or of poor quality
meta analysis
a process in which the primary data from a large number of studies which have involved the same research and research methods are combined and analysed
strength/weakness of meta analysis
s- identify common trends that are not apparent in single studies
w- prone to publication bias