Self-Report Flashcards
What are self report techniques
Questionnaire, structured interview and unstructured questionnaire
Discuss a questionnaire
Data collected through written, fixed questions
Discuss a structured interview
Questionnaire delivered face to face or over the phone; on real time
Discuss an unstructured questionnaire
May start with some predetermined questions and further questions developed in response to answers given
What is a strength of self-report techniques
Accesses what people think and feel, not possible for observation
What is a limitation of self-report
May lack validity because social desirability bias and/or people don’t know what they actually think. Sample maybe on representative
Memories fade and unreliable
Evaluate questionnaires
Collect data from large number of people, people may be more willing to reveal confidential information then in an interview
Can only be filled in by people who can write and I have the time, a biased sample
Evaluate a structured interview and questionnaire
Can be repeated exactly, good for making comparisons between people and good for analysis but may be affected by interviewer bias
Evaluate unstructured interviews
More detailed information, more issues with interview skills and bias, more expensive because of training needed
Discussed the parts of a self-report design
Clarity of questions, bias, analysis, other considerations, recording interviews, effect on interviewer and questioning skills in unstructured and to be
Discuss clarity of questions
Avoid ambiguity, double negatives, doublebarrelled questions
Discussed bias
Avoid leading questions and social desirability bias
Discuss analysis
Use closed or open questions
Evaluate open questions
Collect more detail, genuine data access unexpected information. However, such questions are difficult to answer so respondents may not give full answers, also more difficult to analyse
Evaluate closed questions
Quantitive data produced, easier to summarise and draw conclusions. However, answers may lack validity because forced choice or acquiescence bias