Content Analysis Flashcards
1
Q
What is a content analysis
A
A kind observational study, which is usually in direct
Involves decisions about sampling, coding the data and deciding on methods of representing the data
2
Q
Evaluate strengths content analysis
A
High ecological validity-based on what people have actually done
Replications possible to check reliability of observation
3
Q
What is a Thematic analysis
A
An iterative process of identifying themes from a large amount of quantitative data.
Used to represent the data needed by counting instances of providing descriptive examples
4
Q
Evaluate limitations of content analysis
A
Observer bias reduces validity
Culture bias due to personal interpretation
