Self Report Flashcards
What are features of an interview?
The person being interviewed is an interviewee
it involves direct verbal questioning
They can vary structure (Structured interviews, semistructured interviews or structured interviews)
What are features of questionnaire?
Britain method of gaining data
May be completed by participant or recycling lad
Not always require presence of researcher
Participant is known as a respondent
Can be paper based through electronic
What is an open question?
Questions that require more than a one word answer. They often ask about emotions or opinions. They produce qualitative data.
What is a closed question?
Questions that give participants a set amount of options from which to answer with. These produce quantitive data.
What are strengths of close questions?
They are easy to analyse as quantitive data
They’re quick to complete
It’s easy to compare results
What are weaknesses of closed questions?
Options may be open to interpretation
Do not provide rich data on why
Lack of ecological validity due to potentially not fitting into categories
May miss important information
Standard response set
What is a standard response set?
The tendency for participants to answer the questions without really considering or reading the question
What are strengths of open questions?
Give participants freedom within their answers
Rich detailed information
Increased ecological validity
What are weaknesses of open questions?
Harder to analyse and compare
Time consuming as often needs to be coded
May have a lot of irrelevant data
Low retention rate
Research bias
What is a rating scale?
A form of clothes question which requires the respondent to mark an appropriate point along a numerical dimension to indicate both directions strength with that attitude in response to a question
What is a likert scale?
Questions which require the respondent to indicate their agreement to a statement by marking the relevant box
What are semantic differentials?
Respondents are required to place their feelings towards something between two polar opposite terms
What is a structured interview?
The interviewer asked the same questions to all participants in the same order. Often users closed questions.
What is a semistructured interview?
The interview will have a set of prepared questions, but others may be developed in response to the interview he answers
What is an unstructured interview?
The interviewer has topics to discuss, but no set questions or order. This is often more like a conversation.
