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A Level PE Section 3.1.3 Sport And Society > Section 3.1.3.1.3 POST WAR/INDUSTRIAL 1950-present > Flashcards

Section 3.1.3.1.3 POST WAR/INDUSTRIAL 1950-present Flashcards

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1
Q

4 characteristics of modern day amateurs

A
  1. lower status than professionals (still some high level
  2. some payed (finance for training expenses)
  3. top level sport open to anyone
  4. amateurs & professionals =play together certain sports
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2
Q

3 positive impact of modern amateurs on sport

A
  1. Olympic ideal (morals) - no money for winning, play by rules, love of sport (Olympic codes)
  2. code of ethics e.g. fair play awards
  3. maintain amateur status (until recently) - amateur virtues (respect referee)
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3
Q

5 characteristics of modern day professionals

A
  1. highly skilled
  2. respect for talents & efforts = paid
  3. certain sports = professionals
  4. time to train = higher standard than amateurs
  5. no discrimination against amateurs
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4
Q

5 Positive impact of modern professionalism on sport

A
  1. role models/celeb status
  2. time to train = higher standard of performers
  3. rewards for doing well (contracts/money)
  4. commercialisation &media = exciting
  5. spectatorship, facilities, participation increase
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5
Q

commercialisation

A

process of attempting to gain money/profit from an activity e.g sport
-money from you and I

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6
Q

need components to allow sport to become a private commodity and allow business to profit from:

A

3 components
media
elite sport
business

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7
Q

media

A
  • organised means of communication

- large numbers different people = reached quickly

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8
Q

golden triangle

A

relationship between sport business & the media

-sport = money from business via sponsors
-sponsors = with sport = boost the image & boost sales
-business = media advertise = high exposure of elite sport = interest of sponsor
media rely on sport for viewers
money from media is circulated back into sport at all levels

AO2: BT sport have paid exclusive rights to show Champions league
sky sports = England netball
media influence kick off times are schedule of matches

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9
Q

commodity

A

product that can be bought and sold

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10
Q

sponsorship

A

when a company commits money or resources to an organisation in exchange for promotional benefits

publicly displayed or advertised
increase sales of their goods

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11
Q

merchandising

A

the brand or image from one product is used to sell another

e.g. professional sports team/performers promote various products

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12
Q

commercial sport is (6)

A
  1. elite sport
  2. heavy sponsorship
  3. entertainment (mass-entertainment industry, short time)
  4. contracts
  5. athletes as commodities(endorse = athletes role model)
  6. wide media coverage
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13
Q

6 reasons companies have for investing huge amounts of money into sports (advs companies get from investing in sports)
why sponsor?

A 
1-sales/promotion=cheap advertising 
2-profit/publicity (brand awareness)
3-company image 
4- hospitality benefits 
5-reduces cost through tax relief 
6-company morale
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14
Q

6 golden triangles advantage for sport

A

1-income =on TV =all levels= improved manner of sport
2-events/comps = better facilities for spectators
3-promotion -media(BT sport shows FA women’s super league)
4-fame and role model
5-wages sponsors & media coverage = spectators (prize money = full time training)
6-technology = quality increase

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15
Q

5 golden triangles disadvantage for sport

A

1-lose control
2-sponsors/media demoralising
3-devious behaviour = illegal substance
4-media = pressure = mistake = illegal substance
5-sports = minority not enough media/funding

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16
Q

7 effects of commercialisation on sport

A
  1. rules/scoring systems e.g Ice Hockey = speed up/exciting
  2. competition formats e.g. T20 = exciting, revenue
  3. increased technology e.g Hawkeye = immersive
  4. advert breaks occur = control/traditions
  5. money sponsor/media = resources/coach/equipment
  6. women’s coverage up e.gWomen World Cup BBC = money
  7. women less than men e.g. cricket = participation/role models = less grassroots
17
Q

5 effects of commercialisation on professional performers

A
  1. time/higher incomes = full time - financial security
  2. win = train = financial rewards = standard
  3. fame/role models e.g Rashford = inspire
  4. athletes = pressure - worse injury
  5. privacy, -ve role models, lose control from sponsors, - public commodities
18
Q

social media

A

online apps and websites which allow users to interact by sharing content and taking part in social networking

19
Q

globalisation

A

the process where nations are increasingly linked together and people becoming more interdependent through improvements in communication and travel

20
Q

3 ways globalisation in sport is seen

A
  1. sponsorship of ‘global’ events
  2. recruitment of players from overseas
  3. spread of sports to ‘new nations’
21
Q

4 Roles of the media

A

1-inform: report/analyse highlights etc
2-educates: about skills,sports,morals etc
3-entertains: attracts viewers,drama,intensity etc
4-advertises (not BBC): products sponsors, sports etc

22
Q

5 Positives and 5 negatives of media on sporting events

A

Positives:
1-money =better standards
2-more viewing - less reliant of gate receipts
3-encourage participation
4-change in formats/longer seasons/more competitions
5-tech assist decision making

Negatives
1-commercial sponsors interest = important than sport
2-TV runs sport (who what when) = lose tradition
3-more money goes to few sports/media sports
4-over reliance on TV rights/money
5-players play more when injured =shorter careers

23
Q

Impact of media and commercialisation of sport on spectators

A

Positives:
1-scheduled to suit
2-educate more = awareness
3-widely accessible/covered
4-enhanced viewing experience/interactive tech
5-rules changed = exciting
6-no negative aspects of sport e.g. hooliganism
7-higher performance & better quality stadiums

Negatives
1-breaks changes flow/nature = disruptive (nature of game)
2-spectator violence deviant behaviour = hooligans
3-expensive prices & merchandising
4-rescheduled = highest views

24
Q

6 Forms of media

A
  1. Newspaper (broadsheet and tabloid) informative
  2. Tv satellite/cable and terrestrial live/highlights visual
  3. Radio info provider
  4. Social media interactive
  5. Internet changed from informative to interactive
  6. Magazines specialised
25
Q

Impact of social media on sport

A

-change behaviour
-younger=communication(sporting interest involve)
-top performers = fan base, engage sponsors but are understand responsibility/ liability with global communication,
Ferdinand banded 3 matches fined £25,000 for post “promiscuous girl” in 2014

26
Q

commercialism media and sponsorship

A
  • media interest (profile sports) = TV money for rights to show e.g footie sky/BT sport(sport has positive image)
  • sponsor deals from TV exposure
  • merchandising media exposure Nike/Adidas rivals in sponsoring teams/individual aid merchandising
  • sponsors at global events (World Cup) = spread
27
Q

positive impacts of media on football

A 
1-media coverage 
2-sponsors = wages, kit, equipment,
3-role models 
4-technology (VAR)
5-comps and league and countries involved 
6-money = develop grassroots 
7-revenue of clubs increase
28
Q

commercial and media pressure impacting NGBs/sport (governing bodies)

A

-NGB= structure sport, organise future/existing direction
over yrs NGB adapt commercial pressure maintain status:

  1. change rule = excitement for spectator
  2. lost control over breaks in play
  3. control to media = sponsors to advertise, commercial deals with media
29
Q

commercialisation and its impacts (5)

A
  1. advertise = global appeal = = player development
  2. media interest: understand = accessible= interviews
  3. public interest = tickets = revenue =standards improved = customer satisfaction = clubs =managing money from spectators = entertainment
  4. sponsorship= quality, popular= promote brands = increase public interest
  5. professionalism: standard of play = wages = full time = train =- performance = appealing to general public

A Level PE Section 3.1.3 Sport And Society (10 decks)

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