Sales knowledge process

Question 1

Sales knowledge process

Answer 1

The sales knowledge process assists the salesperson to determine what knowledge is required.

Question 2

The sales knowledge process

Answer 2

• The necessary knowledge needs to be determined
• Determine the knowledge available
• Identify the knowledge gap
• The development of sales knowledge
• The sharing of sales knowledge
• Knowledge utilization
• Evaluation of sales knowledge

Question 3

Sources of sales knowledge information

Answer 3

. Sales training
. Written material about product
. Networking
. Formal training
. Knowing your organisation