Endless chain prospective methods and Centre of influence Flashcards
Definition and examples
Endless chain method
Involves asking prospects for referrals including satisfied customers. hence for every lead you come across you ask for another lead. leading up to an endless chain of leads.
Example
John sells life insurance to Sarah but she mentions that she’s currently unemployed. Hence than John asks for referrals and Sarah Recommends her husband Tom and her older siblings, whom have families
Centre of influence
Focuses on building relationships with well-respected individuals who have a strong influence on the public. People like pastors, and Counsellers, etc. Who will influence potential customers.
Example
Emily sells high-end fitness equipment. So, she builds strong relationships with gym owners and sport coaches, etc. Now Emily networks with these people and builds a relationship with them by offering free equipment demos and discounts. These highly influential people that Emily has gotten through will now recommend her services to Athletes, Body builders and other gym owners.