Personal selling

Question 1

What is personal selling

Answer 1

Personal selling is a technique that involves direct / face-to-face selling, between a salesperson and customer

Question 2

Dyadic communication

Answer 2

This is communication that occurs between people, it involves the exchange of thoughts and ideas, in a one-on-one session. Personal selling is a form of dyadic communication.

e.g. A salesperson selling a car to a prospective customer