Research Methods A2 Flashcards
1
Q
What is content analysis?
A
- systematic research technique for analysing data like transcripts for interviews, documents or texts
2
Q
What is coding?
A
- where a researcher creates a system of predetermined categories that can be applied to the content
3
Q
What is qualitative data?
A
- data that is non-numerical
4
Q
What is thematic analysis?
A
- where researchers notice specific themes that may occur in the data collected
- a theme is an idea that reoccurs in data and they tend to be more descriptive than using coding
5
Q
What are the strengths of content analysis?
A
- ## allows for both qualitative and quantitative analysis
6
Q
What are the weaknesses of content analysis?
A
7
Q
Time sampling
A
8
Q
Event sampling
A
9
Q
Analysis/categorising data
A
10
Q
Case studies
A
11
Q
What is quantitative data?
A
- data that is numerical
12
Q
What is concurrent validity?
A
- a method of establishing the internal validity of a new test
- the scores of a new test are compared against an older, established test
