research methods Flashcards
4 types of study
lab, field, quasi and natural
empiricism
evidence gained through observation and experiment
independent variable
is what you change
dependent variable
is what you measure
falsifiable
hypothesis you can test and prove right or wrong
advantages of lab experiments
- high control over variables
- high internal validity
- easier to replicate (reliable)
disadvantages of lab experiments
- lack generalisability
- low ecological validity
- demand characteristics
advantage of field experiments
- more valid and authentic
- high external validity
disadvantages of field experiments
- loss of control over variables
- ethical issues (consent)
advantages of natural experiments
- provide new opportunities for research
- high external validity
disadvantages of natural experiments
- very rarely have the opportunity
- no generalisibility
independent measures
when a participant is tested once in one condition of the experiment
advantages of independent measures
- avoids order effect
- reduce demand characteristics
disadvantages of independent measures
- more people are needed
- variables between participants
repeated measures
the same participants are allocated to all groups so get tested in all conditions
advantages of repeated measures
- no individual differences
- less participants needed
disadvantages of repeated measures
- order effects
- different tests and materials are needed
matched pairs
participants take part in one condition then are matched with someone similar to do the other conditions
advantages of matched pairs
- no order effects
- same tests and materials can be used
disadvantages of matched pairs
- some participant variables
- matching is hard and time consuming
random sampling
simple, systematic, stratified
non random sampling
opportunity, quota, snowball
simple random
randomly selecting people from a list of names
systematic random
numbering participants and picking them at set intervals
stratified random
dividing the group into smaller sections which reflect the proportions of the target population
opportunity sampling
selecting people who are willing to take part
volunteer sampling
participants select themselves to be involved
+/- simple random
+ no researcher bias
- not representative