Research Methods 4: Data analysis 😬 Flashcards
What are the two types of data?
-Quantitative data
-Qualitative data
What are some properties of qualitative data?
-Non-numerical
-Finds out what people think and how they feel
-Qualitative analysis can be used
-Collected in case studies, unstructured observations and unstructured interviews.
What are some properties of quantitative data?
-Numerical data
-Involves measuring something
-Statistical analysis can be used
-Collected in experiment-based research methods
What is a strength of quantitative data?
-It is less subjective than qualitative
What is a strength of qualitative data?
-It gives the researcher more detailed and in-depth data because participants can elaborate on their answers.
What is primary data?
The original data that has been collected first-hand, by the researcher specifically towards a research aim. This is data which has NOT been published before.
What is secondary data?
Data collected second-hand, towards another research aim, which has been published before.
What is the strength and weakness of primary data?
-Primary data is more valid as it has been specifically created for the purpose of the hypothesis and has been controlled
-Primary data is very expensive and time consuming to conduct
What is the strength and weakness of secondary data?
-secondary data is cheaper and quicker to use as
-Secondary data is less valid as it might not fit the needs of the hypothesis exactly
If there’s two white balls and 4 black balls in a bag, what is the ratio of white balls to black balls?
2:4
what would be 9,162,375,231 to one significant figure?
9,000,000,000
what is 8,600,000,000 in standard form?
8.6x10⁹
What do descriptive statistics let us do?
Describe and summarise quantitative data
What are the two types of summaries of results in descriptive statistics?
-Measures of central tendency
-Measures of dispersion
What does a measure of central tendency do?
Reduce a large amount of data to a single value, which is representative of that data
What are the three measures of central tendency?
-Mean
-Median
-Mode