Research methods Flashcards

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1
Q

What is a “variable” ?
(Experimental methods)

A

Any thing that can vary or change in an investigation.

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2
Q

What is the independent variable (IV) in psychology?
(Experimental methods)

A

Some aspect of the experimental situation that is manipulated by the researcher - or changes naturally - so the effect on the DV can be measured.

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3
Q

What is the dependent variable?
(Experimental methods)

A

A variable that is measured by the researcher.
Any impact on the DV should be caused by the IV.

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4
Q

Define operationalization.
(Experimental methods)

A

Clearly defining variables in terms of how they can be measured.

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5
Q

What is an extraneous variable?
(Research issues)

A

Any variable, other than the IV that may impact the dependent variable if not controlled.

(Nuisance variables that do not vary systematically with the IV)

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6
Q

What is an experimental method?

A

Involves the manipulation of an independent variable to measure the effect on the dependant variable.

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7
Q

When do you use a directional or non directional hypothesis?

A
  • A directional hypothesis is where a theory or the findings of previous research studies suggest a particular outcome.
  • A non directional hypothesis is used when there is no theory or if previous research findings from past studies are contradictory.
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8
Q

How do you write clear hypotheses?

A
  • Make sure the IV AND DV are clear and measurable.
  • You have stated the relationship between the IV and DV, not stating an aim.
  • Selected the appropriate hypothesis (ie- directional or non directional)
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9
Q

Why are variables controlled?

A

Other variables that affect the DV should remain constant, this is because the researcher needs to feel confident that any change in the DV was due to the IV alone.

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10
Q

How would someone operationalise variables?

A
  • Make the variables as measurable as possible, making it testable.
  • For example, in ‘speed up’ a researcher can hypothesise that: After drinking 300ml of SpeedUpp, participants say more words in a five minute period than participants who drink 300ml of water.
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11
Q

What is the difference between an aim and a hypothesis?

A

An aim is a general statement that describes the purpose of the investigation, developed from a theory.
A hypothesis is a statement made at the start of the study that clearly describes the relationship between variables.

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12
Q

What are the 4 types of experimental method experiments?

A
  • Laboratory
  • Field
  • Natural experiment
  • Quasi experiment
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13
Q

What is the difference between a directional and non-directional hypothesis?

A
  • A directional hypothesis is where the researcher makes clear the sort of difference anticipated between the two conditions or groups - usually including words such as more or less, higher or lower or faster or slower.
  • A non directional hypothesis simply states that there is a difference between conditions or groups, HOWEVER, the nature of the difference is not specified.
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14
Q

How would you write a hypothesis - CHECKLIST.

A
  • Make sure the IV and DV are clear and measurable
  • State the relationship between IV and DV (do not write an aim)
  • Select DIRECTIONAL or NON-DIRECTIONAL hypothesis
  • Operationalize the variables.
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15
Q

What are the 4 issues in research?

A
  • Extraneous variables
  • Confounding variables
  • Demand characteristics
  • Investigator effects.
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16
Q

What is an extraneous variable?

A
  • Any variable, other than the independent variable (IV), that may affect the dependant variable (DV) if not controlled.
  • They are nuisance variables that DO NOT vary systematically with the IV.
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17
Q

What is a confounding variable?

A
  • A type of extraneous variable.
  • The main feature is that a confounding variable varies systematically with the IV.
  • This means that we can’t tell that any change in the DV is due to the IV or the confounding variable.
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18
Q

What is a demand characteristic?

A

Any cue from the researcher or the situation that may reveal the purpose of the investigation to the researcher.
This can result in the participant altering their behavior within the research situation.

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19
Q

What are investigator effects?

A
  • Any effect of the investigators behaviour (conscious or unconscious) on the research outcome (DV).
  • This can include anything from the design of the study to the selection of, and interaction with the participants.
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20
Q

What is the difference between extraneous variables and confounding variables.

A

A confounding variable is a type of extraneous variable that varies systematically with the independent variable, whereas extraneous variables generally do not systematically vary with the IV.

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21
Q

What is the difference between demand characteristics and investigator effects?

A
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22
Q

What are two ways demand characteristics can change participants behaviors in?

A
  • Please-U: Acting the way they believe is expected and overperforming.
  • Screw-U: Deliberately underperforming to sabotage the results.

In either case, the participant behavior is no longer natural - being an extraneous variable that may affect the DV.

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23
Q

What are two methods to minimize research issues (extraneous variables)

A
  • Randomization
  • Standardization
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24
Q

What is randomization?

A

The use of chance methods to control for the effect of bias when designing materials and deciding the order of experimental conditions.
> It reduces the researchers unconscious bias when designing an investigation.

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25
Q

What is the main research issue randomization reduces?

A

Investigator effects.

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26
Q

What is standardization?

A

Using exactly the same formalized procedures and instructions for ALL participants in the research study.
This ensures that non standardized changes in procedure do not act as extraneous variables.

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27
Q

What is meant by ‘Experimental design’

A

Experimental designs refers to ways in which participants are used in experiments. This is how they are arranged / organized in relation to experimental conditions.

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28
Q

What are 3 types of experimental design?

A
  • Independent groups
  • Repeated measures
  • Matched pairs
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29
Q

What is an independent groups design.

A

An experimental design in which participants are allocated to different groups, where each group represents one experimental condition (such as control or experimental)

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30
Q

Evaluate Independent group design.

A
  • Order effects
    Using independent group design eliminates the problem of order effects (fatigue)
  • Participant variables
    Participants are not the same in terms of participant variables - if a researcher finds a mean difference between groups in the dependent variable, this may be due to participant variables as opposed to the IV. This confounds and reduces the validity of the findings.
  • Less economical and efficient
    More people are needed to produce equivalent data to what would have been produced by a repeated measures design. So, it increases the time and money spent on recruiting participants who would only produce a single result.
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31
Q

What does a repeated measures design involve?

A

In a repeated design, all participants take part in ALL conditions of the experiment.

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32
Q

Evaluate Repeated measures design.

A
  • Controlled participant variables
    As the same participants are used in each condition, participant variables (such as individual differences) are minimized - creating higher validity.
  • Order effects
    The order of conditions can effect participant behavior. This can be in the form of practice effect where the second condition could have better performance as the participants know what to do or fatigue effect where performance deteriorates on the second task. Order effects, therefore are CONFOUNDING variables.
  • More time-efficient and economical
    Fewer participants are needed, so less time and money is spent recruiting them.
  • Demand characteristics
    It is more likely that participants would work out the aim of the study if they had experienced all conditions - creating an extraneous effect.
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33
Q

What is a matched-pairs design?

A

Where two participants are matched together based on variables that can effect the DV, and then allocated to separate groups. - This then is run like an independent groups design.

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34
Q

Evaluate matched pairs design.

A
  • Order effects and demand characteristics are reduced
    The participants only take part in a single condition
  • Time consuming and expensive
    If a pre-test is required to match pairs, this can extend the time taken to carry out the investigation and cost more.
  • Participant variables not fully eliminated
    Even with matched pairs effort to reduce participant variable effects, no participant can ever be matched exactly. Even monozygotic twins have individual differences able to impact the DV.
  • Counterbalancing not necessary.
    As participants only take part in one condition, there is no effort of counterbalancing required to reduce order effects.
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35
Q

What method is used to manage independent groups?

A

Random allocation

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36
Q

What method is used to manage repeated measures design?

A

Counter-balancing (ABBA technique).

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37
Q

What does random allocation ensure?

A

Random allocation ensures that participant variables are addressed through evenly distributing participants across the experimental condition using random techniques such as pulling numbers out of a hat.

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38
Q

What does counterbalancing do in a repeated measures design?

A

Counterbalancing ensures that order effects are minimized.
Half the participants, for example, take part in condition A then B and the other half take part in condition B then A.

(It doesn’t prevent the problem, it attempts to balance out effects).

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39
Q

What are the 4 types of experiment?

A
  • Laboratory experiment
  • Field experiment
  • Natural experiment
  • Quasi-experiment
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40
Q

What is a laboratory experiment?

A

An experiment that takes place in a highly controlled environment.

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41
Q

What does a laboratory experiment allow?

A

It allows the researcher to manipulate the IV to record the effect on the DV, maintaining control of extraneous variables.

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42
Q

What are the strengths of laboratory experiments?

A
  • Control of extraneous and confounding variables
    From this, the researcher can ensure any effect on the dependent variable is due to only the manipulation of the independent variable - allowing the establishment of a ‘cause and effect’ relationship. This has HIGH INTERNAL VALIDITY.
  • High repeatability.
    Replication is more possible in lab experiments compared to the others due to high control. This ensures that new extraneous variables aren’t introduced when repeating the experiment. This is vital to check the validity of the findings, showing it was not a one off result.
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43
Q

What are the limitations of laboratory experiments?

A
  • Lacks generalizability
    The laboratory environment is most often artificial, not seen in everyday life. This environment may prompt participants to behave unnaturally so their behavior shouldn’t be generalized beyond the research setting - having LOW EXTERNAL VALIDITY.
  • Demand characteristics
    Participants are usually aware that they are being tested in a lab so may behave unnaturally.
  • Low mundane realism
    Lab experiments usually will use artificial stimuli to complement the artificial setting, this means that the tasks the participants are asked to carry out may not represent everyday experience.
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44
Q

What is a field experiment?

A

An experiment that takes place in a natural setting within which the researcher manipulates the IV and records changes in the DV.

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45
Q

What is the strength of field experiments?

A
  • Higher mundane realism
    Compared to lab experiments, the environment of field experiments is more natural - from this, field experiments produce more valid and authentic behavior, especially when done covertly. This gives high external validity.
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46
Q

What are the limitations of field experiments?

A
  • Loss of control over extraneous and confounding variables.
    As the setting is more natural, there is lack of control over any extraneous variables that would be minimized in a laboratory setting. This means that cause and effect is more difficult to establish and precise replications are often not possible.
  • Ethics
    Field experiments, when conducted covertly, means that participants may be unaware that they are being studied - hence, not being able to give consent.
    This means such research can constitute an invasion of privacy.
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47
Q

What is a natural experiment?

A

An experiment where the change in the IV is not brought about by the researcher, instead it happens naturally and the researcher records its subsequent effects on the DV they have decided on.

For example, the researcher has no control over the IV of a child being in hospital and is unable to manipulate it.

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48
Q

What and what is not natural in a natural experiment?

A
  • The IV is naturally occurring, unable to be manipulated by the researcher.
  • The setting is not necessarily natural - participants may still be lab tested.
  • The DV also depends, it may be naturally occurring such as exam results or devised by the experimenter and measured either by field or lab.
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49
Q

What are the strengths of natural experiments

A
  • High external validity
    Natural experiments have high external validity due to involving the study of real-world issues as they occur, such as stress levels and disasters.
  • New research opportunities
    Natural experiments give research opportunities that would have not been present before due to practical or ethical purposes, such as the institutionalized Romanian orphan study.
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50
Q

What are the limitations of natural experiments?

A
  • Reduced research opportunity
    Naturally occurring events, as studied in natural experiments, may be rare which limits the space for generalizing findings to other similar situations.
  • Lack of random allocation
    Random allocation is only present in independent group designs, meaning the researcher be less sure whether the IV affected the DV. For example, in the Romanian orphan study, the IV was the lateness of when they were adopted. Despite this, there were lots of differences (participant variables) between these two groups as those who were adopted late would be more unsociable and less appealing for adoptive parents.
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51
Q

What is a quasi-experiment?

A

A quasi-experiment is not exactly an experiment, in this the IV is not determined by anyone - instead, being based on pre-existing differences between individuals such as being young or old. In this, the independent variable cannot be changed.

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52
Q

Evaluate quasi-experiments.

A
  • Highly controlled
    Minimizes extraneous variables and enhances repeatability.
  • No random allocation
    Like natural experiments, quasi-experiments do not randomly allocate participants so there may be confounding variables
  • IV cannot be manipulated.
    As the researcher is unable to manipulate the IV, we cannot claim that the IV has caused any observed change.
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53
Q

Distinguish between internal and external validity

A

Internal validity is about the design of the experiment, what is going on - such as the control.
External validity is about how the findings are able to be generalized from studies to everyday life situations.

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54
Q

What is the difference between a natural and field experiment

A
  • In a field experiment, the researcher is able to manipulate the IV whereas in a natural experiment the researcher has no control over the IV - something else causes this variance.
  • In a field experiment, the setting is natural where the researcher goes to the participants environment. For natural experiments, the setting does not necessarily have to be natural, only the IV is definitely naturally occurring.
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55
Q

Distinguish between a quasi-experiment and a natural experiment.

A
  • A natural experiment is where the IV would have occurred regardless of the investigators presence - the IV is naturally occurring
  • A quasi-experiment has also has non manipulated IVs, however the IVs are based on pre-existing differences between participants
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56
Q

Define ‘population’

A

A group of people who are the focus of the researchers interest, from which a smaller sample is drawn

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57
Q

Define ‘sample’

A

A group of people who take part in a research investigation, drawn from a ‘target population’

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58
Q

Why is sampling done?

A

For practical and economic reasons, one cannot include every single member of the target population so a smaller group is selected, creating a sample.

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59
Q

What should a sample be and why?

A

Representative - the sample should be representative of the target population so that findings can be generalized more appropriately.

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60
Q

What are the 5 sampling techniques?

A
  • Random sampling
  • Systematic sampling
  • Stratified sampling
  • Opportunity sampling
  • Volunteer sampling
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61
Q

What is a random sample?

A

Sampling in a way that ensures that all members of the target population have an equal chance of being selected.

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62
Q

Outline the procedure taken when doing a random sample

A

1 ) Obtain a complete list of all members within the target population
2 ) Assign the names on the list a number
3 ) Select the sample through use of lottery method, such as picking numbers out of a hat or using a randomizer.

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63
Q

Evaluate random sampling

A
  • Potentially unbiased
    Random samples are potentially unbiased, this means confounding and extraneous variables would be equally divided between the groups, enhancing internal validity.
  • Difficult and time consuming.
    The method of random sampling can be difficult and time consuming in the sense that a complete list of the target population may be difficult to get, especially concerning the privacy of people.
  • Does not enhance representativeness
    Even using random techniques, there is still a chance for the sample to be unrepresentative. Probability suggests that random sampling should more likely produce a representative sample compared to opportunity sampling, however it is not impossible that random technique can still select people from a similar sub-demographic.
  • Refusal
    Even after the difficulty and effort to gain a list of the target population, participants may still refuse to take part - this makes the sample become more volunteer-like compared to random.
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64
Q

What is systematic sampling

A

A sampling technique in which every nth member of the target population is selected
(for example, every 5th pupil on the register)

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65
Q

Outline the procedure taken when doing a systematic sample

A

1 ) Produce a sampling frame into which the list of people in the target population are organized into (usually alphabetical)
2 ) Set up a sampling system, for example picking every 3rd or 6th person.
3 ) Work through the sampling frame until the sample is complete.

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66
Q

Evaluate systematic sampling

A
  • Objective
    Systematic sampling is objective as once the system for selection has been established, the researcher has no influence over who is selected - reducing bias.
  • Time consuming.
    The systematic method is time consuming as setting up a frame and system to achieve this may take a long time to gather participants and, in addition, they can also refuse.
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67
Q

What is stratified sampling

A

A sampling technique in which the composition of the sample reflects the proportions of people in certain subgroups (strata) of the target population or general population.

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68
Q

Outline the procedure taken when doing stratified sampling

A

1 ) The researcher identifies the different strata that make up the population that will be sampled
2 ) The proportions needed for the sample to be representative are calculated.
3 ) The participants making up each stratum are then RANDOMLY sampled.

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69
Q

Evaluate stratified sampling

A
  • Representative
    Stratification produces a representative sample due to the design accurately reflecting the true composition of the population. This means that generalization of findings is possible.
  • Cannot be fully generalized.
    Stratification, however is not perfect. The identified strata is still subject to participant variables so complete representation of the target population is not possible.
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70
Q

What is opportunity sampling?

A

Opportunity sampling is where researchers select participants based on who is willing and available.

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71
Q

Outline the procedure taken when doing opportunity sampling.

A

Opportunity sampling could be achieved simply by approaching or asking whoever is around at the time of study, for example on the street.

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72
Q

Evaluate opportunity sampling.

A
  • Convenient
    Opportunity sampling is convenient. The methodology is less costly in money and time compared to random sampling due to not requiring a list of target population members and there is no need for calculation and division of these into strata.
  • Bias
    Researcher bias can play a role in opportunity sampling. The researcher has complete control over the selection of participants leading to conscious, or unconscious favor of those who look more approachable and avoidance of those they do not like the look of.
  • Unrepresentative.
    The sample would suffer from being unrepresentative of the target population as it may be drawn from one specific area such as a singular high street - therefore, it cannot be generalized.
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73
Q

What is a volunteer sample?

A

A sampling technique in which participants select themselves to partake in the sample, also called self-selection.

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74
Q

Outline the procedure taken when doing a volunteer sample

A

The researcher may place an advertisement in a newspaper or on a notice board. In addition, participants may even raise their hand physically to volunteer when asked by the researcher.

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75
Q

Evaluate volunteer sampling

A
  • Minimal effort.
    Collecting a volunteer sample is easy, requiring minimal input from the researcher (therefore, avoiding researcher bias) so it is less time consuming than other forms of sampling.
  • Volunteer bias
    Volunteer sampling is susceptible to volunteer bias. Asking for volunteers as opposed to seeking them out through alternative sampling techniques may attract a specific profile of person. Volunteers may be more likely to ‘please’ the researcher and alter their behavior which then affects how far the findings can be generalized.
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76
Q

What are ethical issues?

A

Conflicts existing between the rights of participants in research studies and the goals of the researcher to produce authentic and worthwhile data.

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77
Q

What are the four major ethical issues in research?

A
  • Informed consent
  • Deception
  • Protection from harm
  • Privacy and confidentiality.
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78
Q

What is meant by informed consent?

A

Making participants aware of the aims of research, procedures, their rights in relation to withdrawal and what the data would be used for.

Following this, the participant should make an informed judgement whether to take part in the experiment or not without coercion.

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79
Q

What is meant by deception?

A

Deception is deliberately misleading or withholding information from participants at any stage of the investigation.

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80
Q

What is meant by protection from harm?

A

An ethical issue that states that as a result of their involvement, participants should not be subject to any more risk than they would be in their daily lives - being protected from physical and psychological harm.

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81
Q

What is meant by privacy and confidentiality?

A

Privacy and confidentiality refers to the right to control information about ourselves (privacy) and to have any personal data protected (confidentiality).

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82
Q

What is the BPS code of conduct?

A

A quasi-legal document produced by the British Psychological Society that instructs UK psychologists on acceptable and non-acceptable behavior when dealing with participants.

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83
Q

What does the BPS code of conduct do?

A

The BPS code of conduct acts as guidelines, meaning a researcher has a professional duty to abide by these when conducting research.
The guidelines attempt to ensure participants are treated with respect and consideration in regards to the ethical issues present.

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84
Q

How does the BPS decide whether proposals are ethically acceptable?

A

Guidelines are implemented by ethics committees who use a COST-BENEFIT ANALYSIS to determine whether research proposals are ethically acceptable.

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85
Q

How would you deal with informed consent?

A

Participants should be issued with a consent letter/form detailing all relevant information that could affect their decision to participate. For investigations involving children under 16, parental consent is required?

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86
Q

What are alternative ways of gaining consent?

A
  • Presumptive consent:
    Rather than gaining participant consent, a similar group of people are asked if the study is acceptable, if it is agreed, consent of the original participants is presumed.
  • Prior general consent:
    Participants give permission to take part in a number of different studies - including ones involving deception, so, they ultimately have consented to being deceived.
  • Retrospective consent:
    The participants are asked for their consent during a debrief - having already taken part in the study.
87
Q

How would you deal with protection from harm and deception?

A
  • Give a full debrief: include the true aims of the study, any details not supplied during the study and what the data will be used for.
  • Give right to withdraw during study
  • Have the right to withhold data.
  • May require counselling LMAO.
88
Q

How would you deal with confidentiality?

A
  • Protect personal details or, alternatively, maintain anonymity by not recording personal details in the first place.
    This can be achieved through referring to participants as numbers or using initials in case studies.
  • Remind participants that their data will be protected and not shared during BRIEFING and DEBRIEFING.
89
Q

What is a pilot study?

A

A small-scale trial run of the actual investigation, involving a handful of participants, rather than the total number to ‘road-test’ the procedure to ensure it runs smoothly.

90
Q

What is the purpose of pilot studies?

A

To ‘road-test’ the procedure and materials, allowing modification to ensure the actual investigation runs smoothly. In the long run, this ensures potential issues are eliminated and saves time and money.

91
Q

Are pilot studies only for experimental studies?

A

NO!
They are not restricted to experimental studies, they also apply to self-report methods to test questions and eliminate those that are ambiguous.
In addition, they are also used for observational studies to check coding systems.

92
Q

What is a single blind procedure?

A

A procedure in which the experimenter is aware of what conditions the subjects are in, whereas the subjects do not.

93
Q

What is the purpose of a single-blind procedure?

A

To control the confounding variable of demand characteristics.

94
Q

What is a double-blind procedure?

A

A procedure in which both the participants AND the experimenter are not aware of the aims of the investigation or the conditions.

95
Q

What is the purpose of double blind trials?

A

To prevent any information from investigator effects creating demand characteristics.

96
Q

List the types of observational technique

A
  • Naturalistic & Controlled observation
  • Covert & Overt observation
  • Participant & Non-participant observation.
97
Q

What does observation allow?

A
  • Allows psychologists to see what people do without having to ask them
  • Also allows researchers to study behavior in a natural or controlled setting, being flexible to study more complex interactions between variables.
98
Q

What is a naturalistic observation?

A

An observational technique that involves watching and recording behavior that takes place in the setting in which it would normally occur.

99
Q

Evaluate naturalistic observation

A
  • High external validity
    Behavior is studied in the natural setting or context in which it would occur - this provides high external validity, in turn, making findings more able to be generalized to real life.
  • Lack of control
    Aspects of the environment are free to vary - leading to the potential of uncontrolled confounding/extraneous variables to be introduced. This reduction of control can lead to replication being extremely difficult.
100
Q

What is a controlled observation?

A

An observational technique involving watching and recording behavior within a structured environment (where variables are managed)

101
Q

Evaluate controlled observation

A
  • High control
    The environment is structured, this means that researchers can control confounding / extraneous variables - this improves the internal validity and makes it more REPLICABLE
  • Low external validity
    Controlled observations produce findings that cannot be as readily applied to everyday life than naturalistic observation. This makes generalization harder due to the more artificial setting involved.
102
Q

What is a covert observation?

A

An observational technique in which participant behavior is watched and recorded WITHOUT their knowledge and consent.

103
Q

Evaluate covert observations.

A
  • Internal validity
    Covert observations involve the fact that the participant is unaware that they are being watched. This removes the problem of demand characteristics to ensure any behavior observed is natural - increasing the internal validity of the data.
  • Ethics
    Ethics of covert observations may be questioned as people, even in public, may not wish or consent to have their behaviors recorded due to privacy concerns.
104
Q

What is an overt observation?

A

An observational technique in which participant behavior is watched and recorded WITH their knowledge and consent

105
Q

Evaluate overt observations.

A
  • More ethically acceptable.
    As part of overt observations, informed consent must be gained before the observation occurs. Compared to it’s covert counterpart, overt observations address the ethical issue of informed consent alongside privacy and confidentiality.
  • Can alter behavior.
    As with overt observation informed consent must be gained, it leads participants to perhaps alter their behavior due to demand characteristics or social desirability bias as they are aware of being watched. This can act as a significant influence on their behavior, damaging the validity of the findings.
106
Q

What is a participant observation?

A

An observational technique in which the researcher (observer) becomes part of the group who’s behavior they are watching and recording.

107
Q

Evaluate participant observations

A
  • Increased external validity
    The researcher may be able to experience the situation as participants do - giving them an increased insight into the lives and actions of those being studied. This gives the data more value and can increase the external validity of findings.
  • Loss of objectivity
    As this observation technique involves the researcher joining the group, there is a danger of them identifying too strongly with those they are studying so objectivity may be lost.
108
Q

What is a non-participant observation?

A

An observational technique in which the researcher remains outside of the group who’s behavior is being watched and recorded.

109
Q

Evaluate non-participant observations

A
  • Objectivity maintained
    This technique allows objectivity to be maintained through having an objective psychological distance from their participants. This reduces ‘adopting a local lifestyle’ and too strongly identifying with the participants the researcher is observing.
  • Loss of valuable insight.
    As a result of maintaining an objective distance from the observed participants, there is a consequence of loosing valuable insight that would only be gained by the proximity of participant observations.
110
Q

What are the general limitations of all observational techniques?

A
  • Observer bias:
    The observers interpretation of a situation or behavior could be affected by their expectations
  • Cannot demonstrate a casual relationship:
    Although observational studies can aid establishing ‘cause-and-effect’ relationships, they cannot demonstrate casual relationships.
111
Q

What are the two ways of recording data in observational design?

A
  • Unstructured observation
  • Structured observation
112
Q

What is an unstructured observation?

A

A way of recording data in which the researcher simply takes note of all behaviors they see without a plan of what to note.

113
Q

When are unstructured observations used?

A

Unstructured observations are typically used when observations are small in scale with only a few participants.

114
Q

Evaluate unstructured observations

A
  • Data richness
    Unstructured observations allow for data richness as they benefit from the depth of detail in the data collected due to the possibility of capturing an event that would not be an option to record in structured observations
  • Observer bias
    Unstructured observations have a greater risk of observer bias due to objective behavioral categories (a feature of structured observations) not being present.
    The researcher may only record data that ‘catches the eye’ which can contribute to missing important or useful information.
115
Q

What is a structured observation?

A

A way of recording observational data in which the researcher will simplify it to ‘target behaviors’ through utilizing behavioral categories.

116
Q

When are structured observations used?

A
117
Q

Evaluate structured observations

A
  • More systematic
    Structured observations that involve the use of behavioral categories make recording of data easier and more systematic.
    It produces data likely to be numerical (QUANTITATIVE) which means analyzing and comparing data is more straightforward.
  • Objective (reduces observer bias)
    Structured observations have a reduced risk of observer bias due to using behavioral categories that leave little room for varied interpretation or straying from the set target behaviors.
118
Q

What is a behavioral category?

A

Where, as part of a structured observation, target behavior is broken down into components that are observable and measurable (OPERATIONALIZATION)

119
Q

What must a behavioral categories be?

A
  • Behaviors must be precisely defined and measurable
  • Behaviors must be observable - NO inferences should be made.
  • Should be clear and unambiguous
  • Exclusive and non-overlapping
120
Q

What sampling/recording method is used for unstructured OBSERVATIONS

A
  • Continuous recording
    (All instances of target behavior is recorded)
121
Q

What two sampling methods are used for structured OBSERVATIONS

A
  • Time sampling
  • Event sampling
122
Q

What is event sampling in structured observations?

A

A sampling method for structured observations involving counting the amount of times a particular behavior (the event) occurs in a target individual or group.

123
Q

Evaluate event sampling for structured observations

A
  • Aids infrequency
    Event sampling is useful when the target behavior (event) is infrequent and could be missed if time sampling was used.
  • Cannot deal with complexity
    If the specified event is too complex, the observer may overlook important details.
124
Q

What is time sampling in structured observations?

A

A sampling method for structured observations involving recording behavior in a pre-established time frame (e.g: every 30 seconds)

125
Q

Evaluate time sampling for structured observations

A
  • Reduces number of observations
    This means that data will be more concise and important details will be overlooked less.
  • Unrepresentative
    When behavior is sampled in intervals it may be unrepresentative of the observation as a whole.
126
Q

What is inter-observer reliability?

A

The extent to which two or more observers are observing and recording behavior in the same way.
It involves having more than one observer to reduce bias

127
Q

What is a self report technique?

A

Any method in which a person is asked to state or explain their own feelings, thoughts, behaviors or experiences related to a given topic.

128
Q

What are the two self-report techniques?

A
  • Questionnaires
  • Interviews
129
Q

What is a questionnaire?

A

A self report technique that is formatted as a set of questions (or items) used to assess a persons thoughts and experiences.

130
Q

What are the different types of questions you can get in a questionnaire?

A
  • Open questions
  • Closed questions
131
Q

What is an open question?

A

A way of presenting questionnaires, this is where questions do not have a fixed range of answers so respondents are free to answer in any way they wish - this produces qualitative data.

132
Q

What is a closed question?

A

A way of presenting questionnaires, this is where there are a fixed number of responses, restricting them to categories such as ‘yes’ or ‘no’

133
Q

Evaluate questionnaires

A
  • Cost and time effective
    They are an effective way of gathering data as they can gather large amounts quickly with large numbers of participants - producing a large volume of data. In addition, the researcher does not have to be there to direct it, reducing effort expended.
  • Easy to analyze
    Questionnaires tend to produce straightforward and easy to analyze data, especially with the closed question format. The data lends itself to statistical analysis, so comparisons between groups of people can be made and presented either in graphs or charts.
  • Demand characteristic
    Questionnaire responses have potential to be untruthful.
    Respondents can be subject to a demand characteristic called social desirability bias - this is where they will produce false and untruthful responses in order to present themselves positively.
  • Response bias
    Questionnaires can produce a response bias, this is where respondents tend to reply in a similar way (such as constantly ticking yes or favoring an end of a rating scale). This creates the issue of respondents completing the questionnaire too fast and failing to read it properly. ACQUIESCENCE BIAS is a form of this, also known as ‘yes saying’.
134
Q

What is an interview?

A

A self report technique involving a ‘live’ encounter (face to face or speaking directly) where one person, the interviewer, asks a set of questions to assess the interviewees thought and feelings.

135
Q

What are the three types of interview?

A
  • Structured interview
  • Semi-structured interview
  • Unstructured interview
136
Q

What is a structured interview?

A

A type of interview where the questions asked are pre-determined and asked in a fixed order.

137
Q

Evaluate structured interviews

A
  • Replicable
    Structured interviews are straightforward to replicate due to being in a standardized format. This format reduces differences between interviews, increasing the replicability which allows to check for validity.
  • Limit to data richness
    Structured interviews do not allow interviewers to deviate from the topic or further elaborate on their questions. This limits the richness of data able to be collected and restricts unexpected information from being revealed.
138
Q

What is a semi-structured interview?

A

A type of interview where the questions take the form of both structured and unstructured. In this, questions have been pre-determined yet the interviewers are free to ask follow up questions.

139
Q

What is an unstructured interview?

A

A type of interview where there are no pre-set questions, the conversation is free-flowing around a certain aim topic - in this, the interviewees are encouraged to elaborate and expand on their answers.

140
Q

Evaluate unstructured interviews.

A
  • Flexibility
    There is more flexibility in unstructured interviews.
    The interviewer can gain data richness from following up on points as they arise, being much more likely to gain insight into the view of the interviewee and gain unexpected information.
  • Increased risk of interviewer bias
  • Analysis difficulty
    Analysis of data from unstructured interviews may not be straightforward.
    The researcher, through not having a rigid question schedule may have to sift through much irrelevant information so drawing firm conclusions is difficult.
141
Q

What are potential designs of closed questions on questionnaires?

A
  • Likert scales
  • Rating scales
  • Fixed choice option
142
Q

What is a Likert scale?

A

A questionnaire design in which the respondent indicates their AGREEMENT with a statement using a scale of 5 points (usually).
These can range from strongly agree to strongly disagree.

143
Q

What is a rating scale?

A

A questionnaire design in which respondents identify a value that represents their strength of feeling on a particular topic.

144
Q

What is a fixed choice option item?

A

A questionnaire design which includes a list of possible options and respondents are required to indicate which apply to them.

145
Q

List features of usual interviews

A
  • An interview schedule is planned - this is the list of questions being asked which should be STANDARDIZED.
  • The interviewer takes notes during the interview, or the interview is recorded to be reviewed later.
  • Participant numbers are to be determined: it mostly takes the form of a single participant though group interviews can be used in clinical settings.
  • The interview should be conducted in a separate and quiet room to allow the interviewees to open up
  • The interview should start with neutral questions to relax the interviewee and establish rapport.
  • Finally, remind them that their answers will be treated with strict confidence.
146
Q

What are things to be avoided when designing questionnaires?

A
  • Overuse of jargon
    (Do not use specialized terms, reduce the complexity to make the question simple and easy to understand)
  • Emotive language and leading questions
    (Avoid using language that reveals a bias or attitude, or one that guides the participant towards a certain answer)
  • Double barreled questions
    (Double barreled questions have two questions in one, respondents therefore can agree with one but not the other: ‘Footballers are overpaid and should have to give 20% of earnings to charity’)
  • Double negative questions
    (Questions that include double negatives make it hard to decipher: ‘I am not unhappy in my job agree/disagree’)
147
Q

What is a correlation?

A

A mathematical technique in which a researcher investigates the ASSOCIATION between two variables called CO-VARIABLES.

148
Q

What type of graph are correlations plotted on?

A

Scattergrams

149
Q

What is meant by a positive correlation?

A

As one co-variable increases, so does the other.

150
Q

What is meant by a negative correlation?

A

As one co-variable increases, the other co-variable decreases

151
Q

What is meant by a zero correlation?

A

Where there is no relationship between co-variables.

152
Q

What are the three types of correlation?

A
  • Positive correlation
  • Negative correlation
  • Zero correlation
153
Q

Distinguish between correlations and experiments

A
  • In experiments, the researcher controls / manipulates the IV to measure change in the DV. From this, it is possible to infer that the IV caused any observed change in the DV.
  • In correlations, any one co-variable is not manipulated so it is not possible to establish cause and effect relationships.
154
Q

Evaluate correlations.

A
  • Useful preliminary tool
    Correlations are a useful preliminary tool - assessing the strength and direction of a relationship. Precise and quantifiable measures are used to observe how two variables are related. From this, using correlations can suggest ideas for future research hypothesis, acting as a starting point to assess possible patterns before the researcher commits to a topic.
  • Quick and economical
    Correlations are relatively quick and economical as there is no need for controlling the environment or manipulating variables. Secondary data collected by others can be used, meaning it is less time consuming than experiments.
  • Cannot demonstrate cause and effect relationships.
    Correlations lack experimental manipulation and control. Correlation studies can only tell us how variables are related, not WHY. As there is no demonstrated cause-and-effect we cannot tell which co-variable is actually causing the change.
  • Intervening variables
    It may be the case that another external and untested variable is causing the relationship between the two identified co-variables. This is called an intervening variable, or third-variable problem. This key unaccounted for variable, in effect, could be causing the relationship between the other two co-variables.
155
Q

Define ‘co-variables’

A

Variables investigated within a correlation.
They are not referred to as IV and DV as correlations looks at association between variables, not cause and effect.

156
Q

What types of data are there?

A
  • Qualitative
  • Quantitative
  • Primary
  • Secondary
157
Q

What is qualitative data?

A

Data that is expressed in words rather than numerical form.
For example: written descriptions or transcripts as opposed to numbers or statistics.

158
Q

Evaluate qualitative data

A
  • External validity.
    Qualitative forms of data offers more richness in detail compared to quantitative. The scope of qualitative data is much more broader, giving the participant more opportunity to fully report their thoughts.
    For this reason, qualitative data tends to have higher external validity as it provides a more meaningful insight into the participants view.
  • Difficult to analyze
    Qualitative data can be difficult to analyze.
    Even though it can be converted to quantitative, it is still difficult to summarize statistically - this means that patterns and comparisons are hard to identify. The consequence of this is that conclusions drawn may be subjective and vulnerable to bias.
159
Q

What is quantitative data?

A

Quantitative data is data that can be counted, usually expressed numerically.

160
Q

Evaluate quantitative data

A
  • Easy to analyze
    Quantitative data is easy to analyze due to its numerical nature - this makes it straightforward to summarize statistically and find patterns when comparing results.
  • Less open to bias
    When data is collected in numerical form, as in quantitative data, it is more objective and less prone to bias from subjective opinion.
  • Lacks data richness
    With quantitative data, compared to qualitative data, the scope of data collected is much narrower in meaning and detail. This means it may fail to fully represent ‘real-life’.
161
Q

What is primary data?

A

Data/information collected that has been obtained first-hand, collected by researchers directly from participants, through self-report, observation or experiment.

162
Q

Evaluate primary data

A
  • Authentic and tailored
    Primary data is authentic data collected from participants themselves. When the researcher collects data, rather than relying on secondary data from others, it maintains control.
    Primary data collection can be personalized / tailored specifically to fit the aim of the investigation - reducing any irrelevant information.
  • Time and effort.
    Producing primary data requires time and effort.
    Conducting an experiment produces primary data, for example, yet it requires considerable planning, preparation and resources.
163
Q

What is secondary data?

A

Data/information that has already been collected by someone else and so predates the current research project.
This can be in the form of other psychologists work or government statistics.

164
Q

Evaluate secondary data

A
  • Inexpensive and accessible
    Secondary data may be inexpensive and easy to access as it requires minimal effort to collect already established data.
    The desired information may already exist so there is no need to waste time and resources to conduct primary data collection.
  • Unknown quality or accuracy.
    Secondary data, unlike primary data is unable to be tailored to the investigation being conducted - the researcher lacks control.
    There is a chance the information may be outdated or incomplete, unable to match the researchers objectives.
    This challenges the validity of conclusions drawn from this.
165
Q

What is a meta-analysis?

A

A form of research method using secondary data.
It is the process of combining the findings of previous studies to produce an overall statistical conclusion (EFFECT SIZE).

166
Q

How is meta-analysis different to reviews?

A

A meta-analysis aims to produce an overall statistical conclusion based on multiple studies. A review is where a number of studies are compared and discussed.

167
Q

Evaluate meta-analysis

A
  • Large sample
    Meta-analysis allows the creation of large, more varied samples.
    This ensures results can be generalized across much larger populations - increasing external validity.
  • Publication bias.
    Meta-analysis is vulnerable to publication bias, also referred to as ‘file-drawer problem’. The researcher could be selective, leaving out relevant studies that have negative or non-significant results. Therefore, conclusions from meta-analysis holds potential to be biased as they can only represent some of the relevant data.
168
Q

What are descriptive statistics?

A

Various ways of summarizing and analyzing numerical data to draw meaningful conclusions, including measures of central tendency.

169
Q

What is meant by measures of central tendency?

A

‘Averages’ that provide information on the most typical values in a set of data.

170
Q

What are the three types of measures of central tendency?

A
  • Mean (arithmetic average)
  • Median (central value)
  • Mode (most frequently occurring value)
171
Q

Evaluate mean

A
  • Sensitive
    The mean is the most sensitive measure of central tendency as it involves all the scores/values in the data set within the calculation. This means that it accounts for the data as a whole, being more representative.
  • Easily distorted by extreme values
    The mean is easily distorted by extreme values, if a large anomaly is present in the data set it can distort the result and give a mean above or below the average/modal values in the set.
172
Q

Evaluate median

A
  • Unaffected by anomalies
    Unlike the mean, if there is an extreme anomaly that can distort the data set, using the median bypasses this and remains unaffected.
  • Less sensitive
    Compared to the mean, the under sensitivity of the median to higher or lower numbers makes it dismissive of other values in the data set as a whole, especially when extreme numbers may be important.
173
Q

Evaluate mode

A
  • May be only viable option
    For data presented in categories (NON NUMERICALLY) - the mode is the only method to use. For example, finding the most ‘typical’ value in what desserts people like - you would select the ‘modal’ group.
  • Crude measure
    The mode often can be different from the mean and median - making it potentially unrepresentative of the whole data set. More importantly, multiple modes present in a data set means that this measure of central tendency would be no longer useful.
174
Q

What is meant by scores being bi-modal?

A

Where there are two modes in the data set
(There can also be ‘no mode’ where there are none)

175
Q

What is meant by measures of dispersion?

A

Any measure of the spread or variation in a set of scores.

176
Q

What are the two types of measures of dispersion?

A
  • Range (simple dispersion in a set of scores)
  • Standard deviation (how each score deviates from the mean)
177
Q

What is standard deviation?

A

A sophisticated measure of dispersion, telling us the extent to which scores deviate from the mean.

178
Q

What does a large standard deviation suggest?

A
  • The larger the standard deviation, the greater the dispersion or spread within a set of data.
  • If done on experimental conditions, a large standard deviation suggests that not all participants were effected by the IV in the same way.
  • It also could be due to anomalous results.
179
Q

What does a low standard deviation suggest?

A
  • A lower the standard deviation, the more tightly clustered the scores around the mean.
  • In experimental conditions, this implies participants responded in a fairly similar way to the IV.
180
Q

Evaluate standard deviation

A
  • Precise
    Standard deviation is a more precise measure of dispersion compared to the range. It includes all values in the data set within its calculation - making it more representative.
  • Able to be distorted
    Like the mean, standard deviation is able to be distorted by extreme values. In addition, extreme values may not be revealed - unlike the range.
  • Harder to calculate
181
Q

What are ways in which data can be represented?

A
  • Table
  • Bar chart
  • Histogram
  • Scattergrams
  • Linegraph
182
Q

Are summary tables in a section of report usually raw scores?

A

NO
They are not merely raw scores, they have been converted to descriptive statistics.

183
Q

What is a bar chart?

A

A type of graph in which the frequency of each variable is represented by the height of the bars.

184
Q

When are bar charts used?

A

Used when data is divided into categories (DISCRETE DATA)

185
Q

What must bars on bar charts be?

A

Separated to show we are dealing with separate conditions.

186
Q

What is a histogram?

A

A type of graph that shows frequency, but unlike the bar chart, the area of the bars (not just the height) represents frequency.
The X-Axis must start from 0 and the scale is CONTINUOUS.

187
Q

When are histograms used?

A

Used when data is continuous, the X-Axis is broken up into intervals - the Y-axis depicts the frequency within each interval

188
Q

What is the difference between a bar chart and a histogram

A
  • In a bar chart, data is discrete whereas in a histogram data is continuous
  • In a histogram the bars touch to show data is continuous whereas in bar charts, bars do not touch to signify data is discrete.
189
Q

What are scattergrams?

A

A type of graph that represents the strength AND direction of the relationship between co-variables in a correlation analysis.

190
Q

When are scattergrams used?

A

During correlational analysis, they do not depict differences - they depict ASSOCIATIONS between one co-variable (situated on the x axis) and another co-variable (situated on the y axis).

191
Q

What is the difference between a scattergram and the other bar chart or histogram

A

Scattergrams show associations, histograms and bar charts show differences.

192
Q

What are the types of distribution?

A
  • Normal distribution
  • Skewed distribution (positive skew or negative skew)
193
Q

What is meant by normal distribution?

A

Where there is a symmetrical spread of frequency data that forms a ‘bell shaped pattern’ - within the center are the mean, median and mode.

194
Q

What is meant by a ‘skewed distribution’ ?

A

Where there is a spread of frequency data that is not symmetrical, where the data clusters to one end.

195
Q

What is a positive skew?

A

Where most of the distribution is concentrated to the left of the graph, the long tail is on the positive (right) side of the peak.

196
Q

Where would the measures of central tendency be on a skewed distribution?

A
  • The mode is always at the peak
  • The median is between the mode and the mean
  • The mean is dragged towards the ‘tail’ (long staggered bit)
197
Q

What is a negative skew?

A

A type of frequency distribution in which the long tail is on the negative (left) side of the peak - most distribution is concentrated to the right.

198
Q

What does statistical testing do?

A
  • Determines whether hypotheses should be accepted or rejected.
  • Determines whether likely caused by chance or variables
199
Q

What is the sign test?

A

A statistical test used to analyze the difference in scores between related items
Data should be nominal or better.

200
Q

What is the sign test used for?

A

To determine whether the difference between scores is significant.

201
Q

Under what conditions would we use the sign test?

A
  • Needs to be looking for difference, not association
  • Needs to have repeated measure design
  • Needs data to be nominal (organized into categories)
202
Q

Define probability

A

Refers to the likelihood that certain events will occur.

203
Q

What is a null hypothesis?

A
  • Null hypothesis states there is no difference / association in the population
  • If we find a difference / association in the sample, can we say it is true for the population and can we accept an alternative hypothesis?
204
Q

What is the accepted level of significance (probability) in psychology?

A

0.05 (5%)

205
Q

What level of significance would the researcher use to be MORE confident that findings were not due to chance and why would they use it.

A
  • 0.01 (1%)
  • They’d use this stricter significance level when there is a human cost involved (drug trials) or when there is no chance for the investigation to be repeated.
206
Q

Can psychologists find statistical certainties?

A

NO
They may find statistical differences/associations but they can never find statistical certainties.
(hence why they use suggest instead of proves)

207
Q

What does the calculated value in the sign test need to be for the result to be significant?

A

The calculated value needs to be equal or lower to the critical value

208
Q

What do you need to know to calculate the critical value in the sign test?

A
  • The number of participants (N)
  • Whether directional (one tailed) or not (two tailed)
  • The significance level
  • The S value
209
Q

Outline how to do the sign test

A

1) Subtract two opposing scores, if answer is negative add - and if answer positive add +
2) Add up the pluses and minuses, determining the numbers of each
3) Make the least frequent value the S number (if there were 7 pluses compared to 18 minuses, 7 is the S number)
4) Compare calculated value with critical value on the table using 0.05
5) If S (calculated) value is lower or equal to critical value, it is a statistically significant difference, if higher it is not statistically significant

210
Q

What is peer review?

A

The assessment of scientific work by other specialists in the field to ensure that research intended for publication is of high quality

211
Q

Where is research usually published?

A

In academic journals

212
Q

How many peers are typically involved in peer review

A

Usually 2-3 experts in the particular field

213
Q

What are the three main aims of peer review?

A
  • To allocate research funding
    Independent peer evaluation also occurs to decide whether or not to award funding to a project
  • To validate the quality and relevance of research
    All elements of research are assessed for quality and accuracy.
  • To suggest amendments or improvements
    They may suggest minor revisions to improve the report - in extreme circumstances they may conclude the work inappropriate for publication and should be withdrawn