Research Methods Flashcards
Give 4 practical issues that would influence the choice of research methods:
- time and money
- funding body
- personal skills and social status
- research opportunity
Practical issues
Time and Money
Diff methods require different amounts of time and money..
Questionnaires and social surveys = more efficient and less costly.
Practical issues
Funding Body
Whoever is funding the research may be in a position to dictate how they want the research to be conducted.
Practical issues
Personal Skills and Social Status
It depends on the personality e.g. a sociable person would conduct interviews whilst a shy person may prefer a questionnaire.
Practical issues
Research Opportunity
It depends whether the research is planned in advance = if it last minute, sociologist would choose what is at their disposable easily.
Give 4 Ethical Issues that would influence the choice of research methods:
- informed consent
- confidentiality and privacy
- protection
- vulnerable groups
Ethical issues
Informed consent
They should be given the opportunity to agree or refuse to participate in research.
Ethical issues
Confidentiality and Privacy
Researchers should respect the privacy of the participants and the identity and personal info should be kept private.
Ethical issues
Protection
Researchers need to be aware of the possible of their work on those they study and where possible should try to anticipate and prevent any harmful consequences.
Ethical issues
Vulnerable Groups
Special care should be taken where research participants are particularly vulnerable because of their age, physical or mental health etc
What do Positivists like?
Quantitative data, see sociology as a science - like a macro level of analysis.
What do Interpretivists like?
Prefer qualitative data, seek to understand the meaning behind people’s meanings - micro level of analysis.
Social surveys have 2 forms…
Questions can be put to people via a questionnaire or interviews.
Stages to conducting a social survey:
1 - choose topic
2 - formulating an aim or hypothesis
3 - operationalising concepts
4 - the pilot study
5 - sampling
What will sociologists be guided by when deciding what topic they wish to study? (3)
- any current social issues
- their gender
- personal interests
What is a hypothesis?
A possible explanation that can be tested by collecting evidence - there is a “cause” and “effect” element.
An aim identities…
What the sociologist intends to study and hopes to achieve by conducting the research.
What is the advantage of a hypothesis?
It gives direction to the research and focus to the questions to be asked.
What does Operationalising Concepts mean?
Sociological ideas must be defined in a way that can be measured - it needs to be clear as diff sociologists define things differently.
What is the Pilot Study?
A ‘draft’ version of the main research which is done on a smaller sample.
What is the aim of a pilot study?
To iron out any problems / clarify the wording of questions so the real research runs smoothly.
What needs to be considered when Sampling?
They need to decide who should be included in their research - their target/research population.
What is the Target Population?
The group of people/population that is relevant to the research.
What is a sample?
A smaller section drawn from the larger target population - sociologists cannot ask the entire relevant population.
If the sample is representative, what can be made?
Generalisations are broad law-like statements about a particular target group - stereotype.
Where do sociologists select their sample from?
A sampling frame.
What is a sampling frame?
A list of members of the target population - a database from which a researcher can select their sample.
Sampling Techniques
What are the two types?
Representative Sampling
Non Representative Sampling
What is Random Sampling - is it representative?
Representative
The sample is selected by chance and everyone has an equal chance of being picked.
What is Systematic Sampling - is it representative?
Representative - where every nth person in the sampling frame is selected.
What is Stratified Random Sampling - is it representative?
Representative - this is where the researcher first breaks down the population in the sampling frame by age, gender and ethnicity.
Sample is then created in the same proportions.
What is Quota Sampling - is it representative?
Where the population is stratified and then each is given a quota of say, 20 females and 20 males, which they have to fill with respondents who fit these characteristics.
Why may it not be possible to create a representative sample? (2(
- it may be impossible to find or create a sampling frame for that particular research population.
- potential respondents may refuse to participate.
What is Snowball Sampling?
Is it representative?
NON REPRENTATIVE
it involves collecting a sample by contacting a key number of individuals who are asked to suggest others who would participate in the research.
Why is snowball sampling good?
You can contact a sample of people who may otherwise be difficult to find.
What is Opportunity Sampling?
Is it representative?
NON REPRESENTATIVE
It involves choosing from those individuals who are easiest to access e.g. random question interviews in town.
How do lab experiments work?
The scientist manipulates the variables in which they are interested in in order to discover what effect they have.
What is the control group and why is it important?
When the quantity of nutrients would be constant.
So you can distinguish between how something nornally is to how you have affected it.
Why are lab experiments considered reliable?
- detached method = it is an objective way to conduct research.
- it can easily be replicated by following the exact same steps.
Why are lab experiments rarely used though?
- as a lab isn’t a normal environment = hawthorn effect can occur.
- small scale nature means it can’t be representative.
- society is complex and it would be impossible to identify and control all the variables that might impact on behaviour.