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RES 351 Week 5 Summary
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RES 351 Week 5 Learning Team Reflection Week 4
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RES 351 Week 5 Learning Team Assignment Preparing To Conduct Business Research Part 3
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RES 351 Week 5 Learning Team Assignment Preparing to Conduct Business Research Part 3
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RES 351 Week 5 Individual Assignment Understanding Business Research Terms And Concepts Part 3
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RES 351 Week 5 Individual Assignment Understanding Business Research Terms and Concepts Part 3
Determine which level of measurement— nominal, ordinal, interval, or ratio—is used in the following examples.
Which sampling method—simple random, systematic, stratified, cluster, convenience, judgment, quota, or snowball—is most appropriate for the following examples?
Which hypothesis-testing procedure would you use in the following situations?
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RES 351 Week 5 DQ 2
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RES 351 Week 5 DQ 2
We have covered important lessons. Which lesson(s) can you apply at your workplace?
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RES 351 Week 5 DQ 1
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RES 351 Week 5 DQ 1
Distinguish between a Z test and a t-test. Provide an example of each one that might be appropriate for your current or previous place of employment.
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RES 351 Week 4 Summary
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RES 351 Week 4 Learning Team Reflection Week 3
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RES 351 Week 4 Individual Assignment Understanding Business Research Terms And Concepts Part 2
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RES 351 Week 4 Individual Assignment Understanding Business Research Terms and Concepts Part 2
Resource: University of Phoenix Material: Understanding Business Research Terms and Concepts: Part 2
Complete the University of Phoenix Material: Understanding Business Research Terms and Concepts: Part 2.
Understanding Business Research Terms and Concepts: Part 2
Which type of research design— exploratory, descriptive, or causal—is appropriate for the following examples? Explain why.
The goal of this research is to discover the real nature of the problem and to suggest new possible solutions or new ideas.
A food manufacturer wants to know the demographics of people who purchase organic foods.
A firm is considering hiring American celebrity Paris Hilton to endorse its products.
British Airways would like to test in-flight Internet services on one of its regular flights from New York to Tokyo. The company charges $30 one week and $15 the next week.
This type of study attempts to discover answers to the following questions: who, what, when, where, or how much.
A manufacturer investigates whether consumers will buy a new pill that replaces eating a meal.
Cosmopolitan magazine sends out a cover in selected markets featuring a female model to half of its readers and a cover with a female and male model to the other half of its readers to test differences in purchase response between the two groups.
A hair-care manufacturer interviews wholesalers, retailers, and customers to determine the potential for a new shampoo package.
This type of research attempts to capture a population’s characteristics by making inference from a sample’s characteristics and testing hypotheses.
On the CBS television show Undercover Boss, top executives disguised as middle level or lower level employees investigate company departments to discover potential issues or problems.
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RES 351 Week 4 DQ 2
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RES 351 Week 4 DQ 2
What are the merits of and problems with the following:
Rating and ranking scales
Likert and differential scales
Unidimensional and multidimensional scales
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RES 351 Week 4 DQ 1
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RES 351 Week 4 DQ 1
As part of its bankruptcy restructuring, General Motors (GM) launched a new ad campaign on June 3, 2009, that was meant to feature a streamlined GM: fewer brands—including the Cadillac™, Buick™, Chevrolet™, and GMC™ brands—and fewer models within each brand. What research would you have done to determine which vehicles models GM should retain and which it should drop? What would you have measured and with what type of measurement scale?
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RES 351 Week 3 Summary
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RES 351 Week 3 Learning Team Reflection Week 2
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RES 351 Week 3 Learning Team Assignment Preparing To Conduct Business Research Part 1
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RES 351 Week 3 Individual Assignment Understanding Business Research Terms And Concepts
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RES 351 Week 3 Individual Assignment Understanding Business Research Terms and Concepts
Resource: University of Phoenix Material: Understanding Business Research Terms and Concepts: Part 1
Complete the University of Phoenix Material: Understanding Business Research Terms and Concepts: Part 1.
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