MKT 421 uop tutorial,MKT 421 UOP Entire Class,MKT 421 UOP Assignment,MKT 421 Full Class Flashcards
MKT 421 Week 5 Learning Team Assignment Marketing Plan Final Paper And Prsentation
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MKT 421 Week 5 Learning Team Assignment Marketing Plan Final Paper and Prsentation
Write a 6,300- to 7,000-word paper integrating your previous Learning Team assignments into a final Marketing Plan Paper. In addition, address the following information in your paper:
o Identify the appropriate place and promotional strategy that should be used in the development of the strategic marketing plan.
o Develop an initial sales promotion schedule.
o Create an advertising plan.
o Identify public relations opportunities for the product or service.
o Analyze the effect of channel management decisions on the marketing or your selected product or service. Select appropriate distribution channels for your product or service and address costs in terms of placement, shipping, and middlemen.
o Develop a budget for your plan.
o Identify quantifiable elements that can be used to evaluate, monitor, and control the effectiveness of your marketing plan.
Prepare a 15- to 20-minute oral presentation accompanied by 15- to 20-slide Microsoft® PowerPoint® presentation illustrating your Marketing Plan Paper
Format your paper consistent with APA guidelines.
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MKT 421 Week 5 Final Guide
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MKT 421 Week 5 Environmental Factors Assignment
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MKT 421 Week 5 Environmental Factors
Select an organization with which you are familiar that conducts both domestic and global marketing.
Write a 1,050- to 1,400-word paper in which you identify the environmental factors that affect global and domestic marketing decisions. Address the following as they relate to the organization’s marketing decisions:
o Analyze the influence of global economic interdependence and the effect of trade practices and agreements.
o Examine the importance of demographics and physical infrastructure.
o Analyze the influence of cultural differences.
o Examine the importance of social responsibility and ethics versus legal obligations.
o Analyze the effect of political systems and the influence of international relations.
o Analyze the influence of the Foreign Corrupt Practices Act of 1977, as well as the influence of local, national, and international legislation.
o Explain the effect of technology.
Format your paper consistent with APA guidelines.
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MKT 421 Week 5 DQ 3
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MKT 421 Week 5 DQ 3
How has technology affected marketing? What types of new technologies are organizations using to market their products and services to both buyers and sellers?
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MKT 421 Week 5 DQ 2
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MKT 421 Week 5 DQ 2
You are the marketing manager for a leading coffee chain. Your company has made the decision to expand internationally, specifically into China. What are some environmental factors that you will need to consider in marketing your coffee in China? Which of one of these factors would have the largest effect on the company’s marketing strategy? Explain why.
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MKT 421 Week 5 DQ 1
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MKT 421 Week 5 DQ 1
Florida’s Department of Citrus and a coalition of consumer groups have launched an attack on your company for deceptive marketingbecause your company markets its SunShine drink as fruit juice even though the drink contains less than 5% fruit juice. Marketing SunShine drink as a fruit juice leads parents to believe that they are purchasing a healthy juice for their children. What ethical and moral issues are involved in this situation? Should these issues affect the marketing of SunShine drink? Explain why or why not.
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MKT 421 Week 4 Marketing Plan Phase III
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MKT 421 Week 4 Marketing Plan Phase III
Write a 1,400- to 1,750-word paper to include the following information:
o Describe the attributes of your product or service in detail.
o Describe the pace at which your product will move through the product life cycle and the factors that will affect its movement. How will the product life cycle affect the marketing of your selected product or service?
o Identify the positioning and differentiation strategies for the product or service.
o Identify the appropriate price strategy that should be used for the product or service.
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MKT 421 Week 4 Individual Assignment Using Perceptual Maps In Marketing Simulation Summary
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MKT 421 Week 4 Individual Assignment Using Perceptual Maps in Marketing Simulation Summary
Resources: Using Perceptual Maps in Marketing simulation
Complete the simulation, Using Perceptual Maps in Marketing, located on the student website.
Write a 1,050- to 1,450-word summary in which you address the following:
For each of the three major phases in the simulation, describe
o The situation
o Your recommended solutions, including why
o Your results
Summarize the different marketing components addressed in this simulation by answering the following questions:
What is the relationship between differentiation and positioning of products or services? Is the repositioning of the product in the simulation as you had expected it to be? Explain why or why not.
What is the effect of the product life cycle on marketing? What effect did the product life cycle have on the product in the simulation?
Format your paper consistent with APA guidelines.
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MKT 421 Week 4 DQ 3
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MKT 421 Week 4 DQ 3
What does the term noise mean in marketing? With so much advertising noise in the marketplace, how can a company ensure its message is heard?
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MKT 421 Week 4 DQ 2
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MKT 421 Week 4 DQ 2
What are the similarities and differences between promotional push strategies and promotional pull strategies? What is an example of a situation in which an organization would use a push strategy? What is an example of a situation in which an organization would use a pull strategy?
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MKT 421 Week 4 DQ 1
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MKT 421 Week 4 DQ 1
What is a distribution channel? What is the relationship between channels of distribution and logistics? How does geographical location affect your selection of distribution channels?
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MKT 421 Week 3 Learning Team Assignment Marketing Plan Phase II
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MKT 421 Week 3 Learning Team Assignment Marketing Plan Phase II
Resources: University Library, Internet
Use the product or service you selected for your Marketing Plan: Phase I Paper.
Write a 1,400- to 1,750-word paper in which you address the following:
o Identify the segmentation criteria that will affect your target market selection. Identify your target market.
o Describe the organizational buyers and consumers of your product or service and the factors that influence their purchasing decisions. Discuss how these factors will affect your marketing strategy.
o Analyze current competitors and define the competitive landscape for your product or service.
Format your paper consistent with APA guidelines.
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MKT 421 Week 3 Individual Assignment Marketing Research
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MKT 421 Week 3 Individual Assignment Marketing Research
Resources: University Library, Kudler Fine Foods Virtual Organization
Use the Virtual Organization link on the student website to access additional company information on Kudler Fine Foods.
Write a 1,050- to 1,400-word paper in which you justify the importance of marketing research in the development of Kudler Fine Food’s marketing strategy and tactics, and identify the areas where additional market research is needed. Analyze the importance of competitive intelligence and analysis in regards to the development of Kudler Fine Food’s marketing strategy and tactics.
Format your paper consistent with APA guidelines.
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MKT 421 Week 3 DQ 2
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MKT 421 Week 3 DQ 2
Select a product or service. Then select three different organizations that provide your selected product or service and compare the prices associated with your selected product or service. What is the difference between the prices among the different organizations? What is the rationale for this difference?
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MKT 421 Week 3 DQ 1
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MKT 421 Week 3 DQ 1
Select a product with which you are familiar. What stage is your selected product at in the product life cycle? Provide rationale for your answer. Based on your knowledge of the product life cycle, what types of changes will occur to your selected product as it continues through the product life cycle? How will this affect the marketing of your selected product?
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