Representation - Super. Human. Textual Analysis Flashcards
Technical code of the low angle mid shot of Ellie Simmonds, Visual code of iconography of medals & Visual code of expression
Low angle mid shot - The audience gains an impression of authority, dominance and power.
There are a series of jump cuts which represent the different races that Ellie has entered which is further reinforced by her outfit changes.
Demonstrates the various races she had both entered and won, presenting her as a successful Paralympian.
Iconography - the audience witnesses the various medals she has gained over time in her sporting career which demonstrates that she has had many achievements as a sportswoman and represents her as a very powerful and accomplished individual.
Expression - the audience witnesses how Ellie is confident and determined. Reinforces her level of achievement and success as she is demonstrated to be a powerful Paralympian.
Overall in this video there is an evident emphasis on Ellie’s determination and perseverance to become successful.
(Link to Theory of Identity)
Technical code of the two shot
The audience witnesses the dynamic between two people playing basketball in wheelchairs. The main woman in this scene ends up sustaining an injury as she gets knocked over by the other player.
This scene of the wheelchair collision signifies the immense strength of the athletes. But also signifies how she has a lot of adversity to deal with, reinforcing her determination as she continues to be a successful athlete.
Although this scene is empowering and represents her as very strong, it could also be argued that it still marginalises her as in a way it defines her by her struggles and what she had to overcome, this puts a lot of emphasis on it which contrasted the idea of humanising disabled people as she is still represented as ‘super’
Low angle long shot of the montage of joints being taped, strapped and pushed into prosthetics & hyperbolic sounds of grunting
Emphasises the preparation and physical routine that athletes experience everyday.
There is quite clearly a focus on the struggle as the advert suggests a real battle and physical determination and so feels quite gritty and ‘real’ rather than a glamorous, idyllic lifestyle.
(Link to Theory of Representation)
