Media Language - Additional Key Words Flashcards
1
Q
Signifier
A
The sign: a word, colour or image (i.e. the colour BLUE)
2
Q
Signified
A
The concept/meaning/associationd that the sign refers to, (i.e. BLUE is often associated with sadness or the sea etc)
3
Q
Denotative Level
A
What we actually see, the surface meaning. E.g. colour red
4
Q
Connotative Level
A
What you associate with this image, the deeper, hidden meaning or association. E.g. danger, blood, romance
5
Q
Enigma Code
A
When information is partially or fully withheld from the audience to create a sense of mystery and curiosity or unknown.
