Media Language - Language & Mode Of Address

Question 1

What are the 3 type of language used in products?

Answer 1

1. Hyperbole
2. Superlative
3. Colloquialism

Question 2

What is a ‘Hyperbole’?

Answer 2

Exaggerated language used to create a dramatic effect

Question 3

What is a ‘Superlative’?

Answer 3

Indicates that something has more of a quality than anything else in a group.

E.g. biggest is the superlative form of big

Question 4

What is a ‘Colloquialism’?

Answer 4

An informal expression that is often used in casual conversation rather than in writing

Question 5

What is a ‘Mode of Address’?

Answer 5

This is the tone and the written or spoken style of the media product that establishes communication with an audience.

Question 6

What are the 4 types of Mode of Address?

Answer 6

1. Informal mode of address
2. Formal mode of address
3. Direct mode of address
4. Indirect mode of address

Question 7

What is an ‘Informal Mode of Address’?

Answer 7

Some products, for example print and online magazines aimed at young people, use slang to address their target audience directly and speak ‘their language’

Question 8

What is a ‘Formal Mode of Address’?

Answer 8

Newspapers adopt a more formal tone, including complex vocabulary and writing styles. This suggests the target audience are more serious and sophisticated.

Question 9

What is a ‘Direct Mode of Address’?

Answer 9

Where the media product communicates directly with the audience. An example of this would be a newsreader or a television host, instructing the audience to become part of the show, through voting etc

Question 10

What is an ‘Indirect Mode of Address’?

Answer 10

A film or tv show would include characters who only communicate with eachother and not to the audience directly. This is indirect. It would be unusual for a character in this context to communicate with the audience, but if occurred, would be direct.