Industry - Key Words

Question 1

Ownership

Answer 1

A large organisation that has interests spanning across a number of different businesses or industries

Example: Walt Disney has business interests in several different industries

Question 2

Vertical integration

Answer 2

A process whereby one company acquires another involved at a different level of the industry. The media institution will operate under separate subsidiaries and production is passed down a chain of command.

Example: Marvel and Disney working together

Question 3

Horizontal integration

Answer 3

A media company’s ownership of several businesses of the same value. A media company can own film production companies, record labels, television studios etc.

Example: Disney owning Marvel

Question 4

Diversification

Answer 4

The process of a company enlarging or varying its range of products or field of operation.

Example: BBC, Disney

Question 5

Global Production

Answer 5

A film production that is globally appealing.

Will have a genuine fan base in multiple countries across the globe.

Example: Marvel

Question 6

Distribution

Answer 6

Distribution can be described as the link between the producer and the audience.

It refers to all strategies used in the release, marketing and promotion of a film.

Example: Disney

Question 7

Circulation

Answer 7

The term refers to the number of copies of any given product, in this case film, which are put into distribution.

Uploads, screenings, DVD’s, Blu-Ray, streaming, film festivals etc

Example: AC III, Black Panther or I, Daniel Blake

Question 8

Digital Convergence

Answer 8

The process through which different media industries and forms merge with one another or move closer together.

This is mainly facilitated by digital technologies

Example: The Daily Mirror online

Question 9

Regulation

Answer 9

It is the act of controlling, directing and managing an activity.

Usually, the ruling is controlled by a higher authority.

Example: OFCOM, PEGI, ESRB, BBFC

Question 10

Viral Marketing

Answer 10

A method of marketing whereby consumers are encouraged to share information about a product or service

Example: Twitter #wearealldanielblake

Question 11

Synergy

Answer 11

When two or more companies work together for commercial gain.

Example: Hasbro and Disney working together