(Rebranding) CASE STUDY : Cardiff Bay Flashcards
What is urban regeneration?
a program of land redevelopment in inner city areas designed to improved the physical, economic and social characteristic of the area
What is property-led regeneration?
The regeneration of an inner city area by changing the image of the area improving:
-environment
-no. of private investments
-improving confidence for future investment
Who is property-led regeneration usually carried out by?
Often carried out by URBAN DEVELOPMENT CORPORATION
What was the background of Cardiff Bay? (4)
- During 1980s, bay suffered from deindustrialisation due to decline of welsh coal industry (much of which exported through the Cardiff Docks
- The closure of East Moors steel work (which provided a no of well-paid jobs)
- Area became a neglected wasteland
- Population suffered from social exclusion and had above avg levels of unemployment
What were the 3 reasons for Cardiff Bays’ need for rebranding?
1) During 1980s the bay suffered from deindustrialization and decline of coal industry
2) closure of East Moors steel works - which provided a large no of well-paid jobs
3) population suffered from social exclusion and unemployment
What were the 5 main aims and objectives identified for the regeneration project?
1) promote development where people will want to live, work
2)re-unite Cardiff with waterfront
3)create job opportunities
4)to achieve high-quality development and investment
5)so CB would become centre of urban regeneration and excellence
What were the 5 main government aims for Cardiff Bay’s regeneration?
1) enhance job prospects
2) bring land and building back to use
3) improve housing conditions
4) improve social fabric
5) improve environment quality
How much money was spent on the regeneration?
£2.4bn in total:
- £40m from central government
- £160m from other sources
- £220 million (on barrage)
What was the purpose of the barrage?
To create a permanent freshwater lake frontage for: hotels, bars, restaurants and new apartments
SUCCESS: How many tourists did it attract per year?
2 million
SUCCESS: How many jobs were created?
17,000
SUCCESS: How many new homes were created?
5000
SUCCESS: What did the area become more accesible to?
George Avenue
SUCCESS: What did Cardiff Bay attract due to the regeneration?
area continued to attract new investment e.g BBC studios
ISSUE: What were the negatives for the locals? (3)
-new apartments/ houses in Penarth harbor too expensive for locals
- many locals feel socially excluded due to expenses
- many jobs created are wrong sort - e.g not manufacturing
