Rebranding: Amsterdam. Flashcards
1
Q
What motto has the city developed?
A
I Am-srerdam
2
Q
Why had Amsterdam’s reputation being threatened?
A
Was associated with drugs and prostitution.
Social/ economic decline due to loss of industry.
Increased competition from other cities.
3
Q
What has been the success of the new motto?
A
The most photographed object in the city. 8,000 pictures of it a day - spread around the world through social media.
4
Q
What evidence is there for success?
A
In Europes top 10 most visited cities.
5
Q
How has social media helped?
A
I Am-sterdam trends on social media, more people are aware of Amsterdam as an attractive location.
6
Q
What other way has Amsterdam rebranded itself?
A
Developed into a cultural centre - World famous museum Rijksmuseum shows a wide variety of modern art.
