Quiz W/O 3/14 Pt. 2

Question 1

Definition Resources

Answer 1

Human, fiscal, and technical assets available to plan, implement, and evaluate a program

Question 2

Example of resources

Answer 2

personnel, curriculum/instruction, space, equipment, supplies, and financial resources.

Question 3

Personnel

Answer 3

The key resources; people needed to carry out certain tasks

Question 4

Curriculum

Answer 4

Course of study

Question 5

Canned Curricululm

Answer 5

Entire curriculum obtained by a vendor

Question 6

Examples of other instructional resources

Answer 6

Outside sources: public and voluntary health agencies (local and state), public libraries, or purchase from a vendor

Question 7

In house curricula

Answer 7

made by the personnel, allows better related material to the priority population.

Question 8

SAM

Answer 8

Suitability assessment of materials instrument; tool used to ensure that materials are suitable for the priority population

Question 9

SAM scores

Answer 9

70-100% = superior material; 40-69% adequate material; 0-39% not suitable material

Question 10

Some components graded on SAM score

Answer 10

Content; literacy demand; graphics; layout and typography; learning simulation, and motivation; cultural appropriateness.

Question 11

Space

Answer 11

Where the program will be held

Question 12

Equipment

Answer 12

non-consumable/non-expendable; owned or on loaned from others

Question 13

Supplies

Answer 13

consumable/expendable; planner provides or participants provide

Question 14

Grant

Answer 14

A sum of money given to a person or group to achieve a goal/outcome

Question 15

Budget

Answer 15

a formal statement of the estimated revenues

and expenditures

Question 16

Fixed costs

Answer 16

amount will NOT vary no matter how many

customers served.

Question 17

Variable costs

Answer 17

cost will vary depending on the number of

clients served or programs offered.

Question 18

Direct costs

Answer 18

‘directly’ related to providing the product

or service.

Question 19

Indirect costs

Answer 19

considered ‘overhead’, or the continuing

costs of operation.

Question 20

Market

Answer 20

The set of all people who have an actual or

potential interest in a product or service.

Question 21

Marketing

Answer 21

A set of processes for creating, communicating,
and delivering value to customers. – American Marketing Association ; Focuses on appealing to consumers to
maximize financial outcomes

Question 22

Social Marketing:

Answer 22

Uses marketing principles to design programs

that facilitate voluntary behavior change for improved personal or social well-being.

Question 23

Exchange

Answer 23

It is your job as health workers to make it as simple and

easy as possible for your market to get your product.

Question 24

Barriers

Answer 24

Cost Time Knowledge Attitudes Behavior Environment

Question 25

Consumer Orientation

Answer 25

Everything you do to promote your product (well-being) is based on what you know about your priority population (the consumer) and their preferences ; The type of product developed, How the product is offered, How the product is promoted, What benefits are promised

Question 26

Competition

Answer 26

Alternative choices to the product you are offering.

Question 27

Segmentation

Answer 27

Creating groups of people within your population who share similar traits. (Measurable – how many people in each segment & can the factors be measured ; Substantial – is the segment large enough & profitable enough to reach enough people to make a difference; Accessible – can the segment be reached & services delivered; Differentiable – are segments different enough that they will react differently to marketing strategies; Actionable – can products be created to attract segments?

Question 28

Diffusion

Answer 28

How something spreads among a large group of | people.

Question 29

Diffusion Theory

Answer 29

There is a pattern to how new information | is spread among a large group of people (Rogers, 1962)

Question 30

Diffusion Theory – Health Examples?

Answer 30

Vaccines, new diet, use of technology (fitbit)

Question 31

The Marketing Mix 4p's

Answer 31

product, price, place, and promotion.

Question 32

What are the major categories of resources that planners need to consider when planning a health promotion program?

Answer 32

Personnel, Curriculum and other instructional resources, space, equipment, supplies, Financial resources

Question 33

List and explain the different means by which health promotion programs can be funded?

Answer 33

Third-Party Support; Cost sharing, cooperative agreements, organizational sponsorship, grants and gifts

Question 34

Third-party Support

Answer 34

Someone other than participants (the first-party) or planners (the second party) is paying for the program i.e professional association or union that financially supports a program, agencies, and employers

Question 35

Cost Sharing

Answer 35

combination of participant fee and third party support

Question 36

Cooperative agreements

Answer 36

two parties decide to share resources and work together to offer a program or service.

Question 37

Organizational sponsorship

Answer 37

The sponsoring organization (health department, hospital, or voluntary agency) bears the cost of the program as a part of its programming or operating budget

Question 38

product

Answer 38

What you are offering to make it simple | and easy for the priority population to change

Question 39

price

Answer 39

What the priority population has to give up to | make the change.

Question 40

Place

Answer 40

Where the priority population accesses the | product.

Question 41

Promotion

Answer 41

The communication strategy for the | product.