Quiz W/O 3/14 Pt. 2 Flashcards
Definition Resources
Human, fiscal, and technical assets available to plan, implement, and evaluate a program
Example of resources
personnel, curriculum/instruction, space, equipment, supplies, and financial resources.
Personnel
The key resources; people needed to carry out certain tasks
Curriculum
Course of study
Canned Curricululm
Entire curriculum obtained by a vendor
Examples of other instructional resources
Outside sources: public and voluntary health agencies (local and state), public libraries, or purchase from a vendor
In house curricula
made by the personnel, allows better related material to the priority population.
SAM
Suitability assessment of materials instrument; tool used to ensure that materials are suitable for the priority population
SAM scores
70-100% = superior material; 40-69% adequate material; 0-39% not suitable material
Some components graded on SAM score
Content; literacy demand; graphics; layout and typography; learning simulation, and motivation; cultural appropriateness.
Space
Where the program will be held
Equipment
non-consumable/non-expendable; owned or on loaned from others
Supplies
consumable/expendable; planner provides or participants provide
Grant
A sum of money given to a person or group to achieve a goal/outcome
Budget
a formal statement of the estimated revenues
and expenditures
Fixed costs
amount will NOT vary no matter how many
customers served.
Variable costs
cost will vary depending on the number of
clients served or programs offered.
Direct costs
‘directly’ related to providing the product
or service.
Indirect costs
considered ‘overhead’, or the continuing
costs of operation.
Market
The set of all people who have an actual or
potential interest in a product or service.
Marketing
A set of processes for creating, communicating,
and delivering value to customers. – American Marketing Association ; Focuses on appealing to consumers to
maximize financial outcomes
Social Marketing:
Uses marketing principles to design programs
that facilitate voluntary behavior change for improved personal or social well-being.
Exchange
It is your job as health workers to make it as simple and
easy as possible for your market to get your product.
Barriers
Cost Time Knowledge Attitudes Behavior Environment
Consumer Orientation
Everything you do to promote your product (well-being) is
based on what you know about your priority population (the consumer) and their preferences ; The type of product developed, How the product is offered, How the product is promoted, What benefits are promised
Competition
Alternative choices to the product you are offering.
Segmentation
Creating groups of people within your population who
share similar traits. (Measurable – how many people in each segment & can the
factors be measured ; Substantial – is the segment large enough & profitable enough
to reach enough people to make a difference; Accessible – can the segment be reached & services delivered; Differentiable – are segments different enough that they will
react differently to marketing strategies; Actionable – can products be created to attract segments?
Diffusion
How something spreads among a large group of
people.
Diffusion Theory
There is a pattern to how new information
is spread among a large group of people (Rogers, 1962)
Diffusion Theory – Health Examples?
Vaccines, new diet, use of technology (fitbit)
The Marketing Mix 4p’s
product, price, place, and promotion.
What are the major categories of resources that planners need to consider when planning a health promotion program?
Personnel, Curriculum and other instructional resources, space, equipment, supplies, Financial resources
List and explain the different means by which health promotion programs can be funded?
Third-Party Support; Cost sharing, cooperative agreements, organizational sponsorship, grants and gifts
Third-party Support
Someone other than participants (the first-party) or planners (the second party) is paying for the program i.e professional association or union that financially supports a program, agencies, and employers
Cost Sharing
combination of participant fee and third party support
Cooperative agreements
two parties decide to share resources and work together to offer a program or service.
Organizational sponsorship
The sponsoring organization (health department, hospital, or voluntary agency) bears the cost of the program as a part of its programming or operating budget
product
What you are offering to make it simple
and easy for the priority population to change
price
What the priority population has to give up to
make the change.
Place
Where the priority population accesses the
product.
Promotion
The communication strategy for the
product.
