Quiz W/O 3/14 Pt. 2 Flashcards

1
Q

Definition Resources

A

Human, fiscal, and technical assets available to plan, implement, and evaluate a program

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2
Q

Example of resources

A

personnel, curriculum/instruction, space, equipment, supplies, and financial resources.

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3
Q

Personnel

A

The key resources; people needed to carry out certain tasks

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4
Q

Curriculum

A

Course of study

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5
Q

Canned Curricululm

A

Entire curriculum obtained by a vendor

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6
Q

Examples of other instructional resources

A

Outside sources: public and voluntary health agencies (local and state), public libraries, or purchase from a vendor

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7
Q

In house curricula

A

made by the personnel, allows better related material to the priority population.

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8
Q

SAM

A

Suitability assessment of materials instrument; tool used to ensure that materials are suitable for the priority population

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9
Q

SAM scores

A

70-100% = superior material; 40-69% adequate material; 0-39% not suitable material

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10
Q

Some components graded on SAM score

A

Content; literacy demand; graphics; layout and typography; learning simulation, and motivation; cultural appropriateness.

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11
Q

Space

A

Where the program will be held

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12
Q

Equipment

A

non-consumable/non-expendable; owned or on loaned from others

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13
Q

Supplies

A

consumable/expendable; planner provides or participants provide

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14
Q

Grant

A

A sum of money given to a person or group to achieve a goal/outcome

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15
Q

Budget

A

a formal statement of the estimated revenues

and expenditures

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16
Q

Fixed costs

A

amount will NOT vary no matter how many

customers served.

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17
Q

Variable costs

A

cost will vary depending on the number of

clients served or programs offered.

18
Q

Direct costs

A

‘directly’ related to providing the product

or service.

19
Q

Indirect costs

A

considered ‘overhead’, or the continuing

costs of operation.

20
Q

Market

A

The set of all people who have an actual or

potential interest in a product or service.

21
Q

Marketing

A

A set of processes for creating, communicating,
and delivering value to customers. – American Marketing Association ; Focuses on appealing to consumers to
maximize financial outcomes

22
Q

Social Marketing:

A

Uses marketing principles to design programs

that facilitate voluntary behavior change for improved personal or social well-being.

23
Q

Exchange

A

It is your job as health workers to make it as simple and

easy as possible for your market to get your product.

24
Q

Barriers

A

Cost Time Knowledge Attitudes Behavior Environment

25
Q

Consumer Orientation

A

Everything you do to promote your product (well-being) is
based on what you know about your priority population (the consumer) and their preferences ; The type of product developed, How the product is offered, How the product is promoted, What benefits are promised

26
Q

Competition

A

Alternative choices to the product you are offering.

27
Q

Segmentation

A

Creating groups of people within your population who
share similar traits. (Measurable – how many people in each segment & can the
factors be measured ; Substantial – is the segment large enough & profitable enough
to reach enough people to make a difference; Accessible – can the segment be reached & services delivered; Differentiable – are segments different enough that they will
react differently to marketing strategies; Actionable – can products be created to attract segments?

28
Q

Diffusion

A

How something spreads among a large group of

people.

29
Q

Diffusion Theory

A

There is a pattern to how new information

is spread among a large group of people (Rogers, 1962)

30
Q

Diffusion Theory – Health Examples?

A

Vaccines, new diet, use of technology (fitbit)

31
Q

The Marketing Mix 4p’s

A

product, price, place, and promotion.

32
Q

What are the major categories of resources that planners need to consider when planning a health promotion program?

A

Personnel, Curriculum and other instructional resources, space, equipment, supplies, Financial resources

33
Q

List and explain the different means by which health promotion programs can be funded?

A

Third-Party Support; Cost sharing, cooperative agreements, organizational sponsorship, grants and gifts

34
Q

Third-party Support

A

Someone other than participants (the first-party) or planners (the second party) is paying for the program i.e professional association or union that financially supports a program, agencies, and employers

35
Q

Cost Sharing

A

combination of participant fee and third party support

36
Q

Cooperative agreements

A

two parties decide to share resources and work together to offer a program or service.

37
Q

Organizational sponsorship

A

The sponsoring organization (health department, hospital, or voluntary agency) bears the cost of the program as a part of its programming or operating budget

38
Q

product

A

What you are offering to make it simple

and easy for the priority population to change

39
Q

price

A

What the priority population has to give up to

make the change.

40
Q

Place

A

Where the priority population accesses the

product.

41
Q

Promotion

A

The communication strategy for the

product.