Chapter 3 Models for Program Planning in Health Promotion

Question 1

Generalized Model

Answer 1

Planning model used to teach basic principles of planning and evaluation emphasized in most other models.

Question 2

Five Elements of the Generalized Model

Answer 2

1) Assessing needs 2) Setting Goals and Objectives 3) Developing Interventions 4) Implementing Interventions 5) Evaluating Results.

Question 3

PATCH

Answer 3

(Planned Approach to Community Health) Developed by the CDC in 1983, is extremely similar to pre-planning

Question 4

Five phases of PATCH

Answer 4

1) Mobilizing the community 2) Collecting and Organizing Data 3) Choosing Health Priorities and Target groups 4) Choosing and Conducting Interventions 5) Evaluating the PATCH process and interventions.

Question 5

APEX-PH

Answer 5

(Assessment Protocol for Excellence in Public Health) developed by the CDC, NACCHO, and the APHA, it was designed specifically for local health departments.

Question 6

Phases in APEX-PH

Answer 6

Phase 1: Organizational Capacity Assessment Phase 2: The community process: Collection and Analysis of Community Health Status Data, Collection and Analysis of Community Opinion Data, Development of an Action Plan with Goals and Objectives Phase 3: Completing the Cycle (implementation plan and Evaluation plan)

Question 7

MAPP model

Answer 7

Replaced APEX-PH, serves for planning and evaluation for health care systems/ health departments

Question 8

Phases of MAPP

Answer 8

(Mobilizing for Action through Planning and Partnerships) Phase 1: Organizing for success (assessing possibilities) Phase 2: Visioning (what the ideal future looks like) 3: Four MAPP Assessments ( Consumer opinion, capacity fo local public health department, epidemiological assessment of the community, forces of change assessment.) Phase 4: Identify strategic issues (list of most important issues) 5: Formulate Goals and Strategies 6: Action cycle.

Question 9

MAP-IT

Answer 9

Developed by healthy people 2020, designed to help guide public health and health promotion planning efforts for the next decade.

Question 10

Phases of MAP-IT

Answer 10

1: mobilize (getting the right people together) 2. assess (needs assessment) 3 plan. 4. implement ( people implementing plan) 5. track.

Question 11

The Three F’s in Program Planning

Answer 11

1. Fluidity- states that steps in the planning process are sequential and build off of each other. 2. Flexibility - planing is adapted to the needs of the stakeholders 3. Functionality - The outcome of the program is improved health, not a successful program

Question 12

PRECEDE-PROCEED

Answer 12

PRECEED (information gathering) - predisposing, reinforcing, and enabling constructs in educational/ecological diagnosis and evaluation PROCEED (strategic implementation based on assessments) - policy, regulatory, and organization constructs in education and environmental development.

Question 13

The Eight Phases of Precede-Proceed

Answer 13

1: Social Assessment and Situational Analysis (How are people doing) 2: Epidemiological Assessment (Usage of data to identify and rank the health goals or problems) 3: Educational and Ecological Assessment (identifies and classifies the various factors that have the potential to influence a given behavior 4: Intervention Alignment and Administrative and Policy Assessment ( 1, match appropriate strategies and interventions with projected changes and outcomes “desired: 2, determine if the resources and capabilities exist for a program to be successful. 5: Implementation 6: Process 7: Impact 8: outcome evaluation

Question 14

Predisposing Factors

Answer 14

knowledge, and many affective traits such as a person’s attitude, values, beliefs, and perceptions.

Question 15

Enabling factors

Answer 15

Barriers or facilitators created by societal forces or systems which include, access to health care facilities or other health related services.

Question 16

Reinforcing Factors

Answer 16

the different types of feedback and rewards that those in the priority population receive after behavior change to encourage or discourage the continuation of a behavior.

Question 17

SMART

Answer 17

Social Marketing Assessment and Response Tool; social marketing focus

Question 18

Phases or SMART

Answer 18

1. General statements of intent or direction 2. Consumer Analysis (at the end of this phase, a priority population is identified) 3. Market Analysis (4Ps; product price, place, and promotion). 4. Channel analysis (who will collaborate with communication efforts) 5.

Question 19

Formative Research

Answer 19

a process that identifies differences among subgroups withing a population, identifies a subgroup, determines their wants and needs, and factors that influence its behavior.