Quiz - Standards and Compliance

Question 1

According to IAB privacy standards, who should be informed of their choices and empowered to exercise those choices in regards to internet advertising?

Answer 1

Consumers

Question 2

The logo that appears on ads that are behaviorally targeted is called what?

Answer 2

AdChoices

Question 3

The government agency that oversees digital advertising privacy laws in the United States is called what?

Answer 3

Federal Trade Commission

Question 4

Which ad serving protocol was created to standardize the process for serving mobile ads with interactive creative?

Answer 4

MRAID The Mobile Rich Media Ad Interface Definitions system, orMRAID, is an Application Programming Interface (API) designed by the Interactive Advertising Bureau.

Question 5

Which ad serving protocol was created to standardize the process for serving instream video ads?

Answer 5

VAST

Question 6

What is the term given to the collection of video ad serving protocols?

Answer 6

V-Suite

Question 7

How much of a display ad needs to be in view according to the 3MS Viewability standard?

Answer 7

50%

Question 8

How long do the required pixels in a display ad need to be in view to be considered viewable according to the 3MS standard?

Answer 8

1 Second

Question 9

How long do the required pixels in a video ad need to be in view to be considered viewable according to the 3MS standard?

Answer 9

2 continuous seconds

Question 10

What is the name of the government-run agency that works with 3MS to oversee viewability and other measurement guidelines?

Answer 10

Media Ratings Council