Quiz - Campaign Calculations

Question 1

Your client is evaluating the Cost per Sale (CPS) of the campaign you sold them as a metric. They have told you that they tracked 57 sales for their campaign. If their campaign cost was $3,500, what was the Cost per Sale?

Answer 1

$61.40

Question 2

A client is measuring the performance of their media campaign by the number of people signing up for their newsletter. They received 3.5 million impressions at a $5.50 CPM and they had 1,500 newsletter sign-ups. What is their CPA?

Answer 2

$12.83

Question 3

Your client just called and wants to know how their campaign has been performing. They purchased 350,000 impressions at a $8 CPM and have 280 clicks. What is their Cost per Click?

Answer 3

$10

Question 4

You are running a campaign for a direct brand selling flowers. They purchase 2.5 million impressions at a $6 CPM and have received 794 leads. What is their Cost per Lead?

Answer 4

$18.89

Question 5

A client bought $150,000 for a campaign which includes $80,000 in high impact impressions at a $16 CPM, $70,000 video impressions at a $17.50 CPM, and 120,000 bonus 1:1 impressions. What is the eCPM of the deal?

Answer 5

$16.45