Quiz - Digital Media Flashcards
What is the advertising acronym used to measure the size of an audience times the average number of times an individual sees an ad?
GRP
What is the term given to digital audio content that is played using an internet connection and therefore is NOT downloaded to the device?
Streaming
What is the number-one most important concept to remember with native advertising?
Full disclosure
Data targeting is most often coupled with what type of ad unit?
Banners
What type of targeting reaches a consumer on a mobile device when they’re within a specified distance from a store location?
Geo-fencing
What type of targeting uses IP data to serve to viewers within a particular DMA?
Geo-targeting
What is the original form of digital native advertising?
Paid search
What is the acronym name used when measuring the number of clicks divided by the number of impressions?
CTR
What is the term used to describe the process when publishers run a client’s ad and then retarget their viewers with the same client’s ad in a social environment such as Facebook?
Social extension
What is the term used to describe the number of times a unique viewer sees an ad?
Frequency
What is the most common example of a social ad unit that is also considered native?
In-feed
What is the symbol that is used to tie user entries to a single topic?
Hashtag
Responsive design uses what type of coding language?
HTML5
What is the term used to describe when a consumer follows through on an ad’s desired action, such as signing up for a newsletter or purchasing a product?
Conversion
What type of payment structure only requires the advertiser to pay when a user clicks on their search result link?
Cost per click
