Quiz - Media Basics Flashcards
What type of media classification is a brand’s website?
Owned
When an ad featuring a photo contest sponsored by a baby food company gets shared by a consumer on Facebook, what two types of media classifications are happening?
Paid and earned
Of all the different types of media mediums, which is the most targetable?
Digital
The term used to describe the number of unique individuals an ad has reached is called what?
Reach
The term used to describe the number of times on average an ad was seen by an individual is called what?
Frequency
What type of media typically has the lowest cost-of-entry and fastest turnaround time for advertisers?
Digital
What is the bar-code-like image that can appear in print and be scanned by a smartphone in order to drive consumers to visit a mobile site?
QR Code
What is the name of the symbol brands use to get consumers to engage with them on social sites - a symbol which is attached to a common term?
Hashtag
The name used to refer to the thousands of websites that each garner a very small amount of web traffic is called what?
Long tail
What team at an agency is most commonly responsible for bringing in new clients to the agency?
Accounts
The team at an agency that is responsible for working with publishers to launch and monitor ad campaigns is called what?
Ad Ops
What is the term we use to describe publishers that buy content from outside sources to run on their website?
Aggregator
What is the term we use to describe publishers who create their own content that is then accessed by viewers on that publisher’s owned properties?
Distributor
A parent company that owns multiple agencies is called what?
Holding company
WPP, Publicis, and Omnicom are examples of what type of company?
Holding company
