Quiz - Managing Campaigns

Question 1

On desktop, what file type is most commonly used for ads that consumers can interact with?

Answer 1

Flash

Question 2

What ad serving technology is needed in order to run a site-retargeting campaign for a campaign?

Answer 2

Pixel

Question 3

What is the term used to describe the line of code that an advertiser provides to a publisher (or other ad inventory vendor) that is used to call the advertiser’s server in order to display an act?

Answer 3

Tag

Question 4

What coding language is commonly used for files that are created for the mobile web?

Answer 4

HTML5

Question 5

What is the term used to describe the process of ensuring that similar advertisers do not appear on the same page?

Answer 5

Creative Separation

Question 6

What is the process called when a publisher sets a schedule for running on advertiser’s multiple versions of an ad, but within the same format size and placement?

Answer 6

Creative Rotation

Question 7

When an advertiser is running rich media, interactive ad creative, what is also needed to ensure the advertiser’s ad will still serve on a browser that cannot support the rich media?

Answer 7

Default Ad

Question 8

What is the ops process used to ensure that ad impressions are counted when a page auto-refreshes?

Answer 8

Cache busting

Question 9

What is the term used to describe the process of creating fake page views?

Answer 9

Non-human traffic

Question 10

What is it called when a tab in a viewer’s browser is blocked by a different tab?

Answer 10

Obstructed