Quiz - Digital Media Ecosystem

Question 1

A holding company subsidiary that purchases programmatic media for its sister agencies is called what?

Answer 1

Trading desk

Question 2

Companies that provide cookie pools to advertisers that can be used for targeting are called what?

Answer 2

Data providers

Question 3

Companies that provide creative capabilities for ads that can be interacted with are called what?

Answer 3

Rich media

Question 4

What are the two types of companies that sit in between the buy and sell side of the industry, and provide aggregated media inventory to buyers and an additional revenue stream to publishers?

Answer 4

Ad networks, exchanges

Question 5

What type of aggregated ad inventory vendor typically offers a managed service to buyers?

Answer 5

Ad networks

Question 6

If a brand would like to measure the impact that an ad campaign had on consumers’ awareness, what type of vendor would they work with?

Answer 6

Measurement

Question 7

A company that offers aggregated and distributed content, as well as search functionality, maps, email and chat capabilities is typically called what?

Answer 7

Publishers and portals

Question 8

What type of aggregated ad inventory source typically offers automated technology for buyers to purchase media via an auction?

Answer 8

Exchanges

Question 9

What type of company allows advertisers and/or their agencies to manage their programmatic media buying via multiple exchanges in one interface?

Answer 9

DSP

Question 10

A company that publishers use to sell their web inventory programmatically and manage yield is called what?

Answer 10

SSP