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IAB DSM Study Group > Quiz - Digital Media Companies > Flashcards

Quiz - Digital Media Companies Flashcards

1
Q

Xaxis and Accuen are examples of waht?

A

Trading desk

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2
Q

Proctor & Gamble, Diageo, and Starbucks are examples of what?

A

Brand

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3
Q

Google, AOL, Yahoo!, and Bing are examples of what?

A

Exchanges

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4
Q

Collective, Undertone, Tremor, and Conversant are examples of what type of company?

A

Ad networks

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5
Q

MediaMath and DataXu are examples of what type of company?

A

DSP

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6
Q

RightMedia and OpenX are examples of what type of company?

A

Exchanges

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7
Q

AppNexus, Pubmatic, and Rubicon are examples of what type of company?

A

SSP

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8
Q

Nielsen, ComScore, Forrester, and eMarketer are examples of what type of company?

A

Research

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9
Q

Quantcast and Polk are examples of what type of company?

A

Publishers and portals

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10
Q

Dynamic Logic is an example of what type of company?

A

Measurement

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IAB DSM Study Group (11 decks)

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