Quiz - Media Math Formulas Flashcards
1
Q
How do you calculate the campaign cost if you have the Cost per Sale (CPS)?
A
Sales x CPS
2
Q
How do you calculate Bounce Rate %?
A
(Bounce/Total Sent) x 100
3
Q
How do you calculate the cost of a campaign if you have the CPA (Cost per Action)?
A
Actions x CPA
4
Q
How do you calculate CPM (cost per mille)?
A
(Cost/Impressions) x 1000
5
Q
How do you calculate GRPs (gross rating points)?
A
Reach x Frequency
6
Q
How do you calculate conversions made if you have the CR (conversion rate)?
A
Clicks x CR
7
Q
How do you calculate CPE (Cost per Engagement)?
A
Cost/Engagement
8
Q
How do you calculate campaign engagement, if you have the ER (engagement rate)?
A
Impressions x ER
9
Q
How do you calculate CPC (Cost per Click)?
A
Cost/Clicks
10
Q
How do you calculate impressions using CTR (click-through rate)?
A
Clicks/(CTR/100)
