Quiz 5 Flashcards

1
Q

A set of stages that each medium has followed as it has developed and changed over time

A

Evolution Pattern

How well did you know this?
1
Not at all
2
3
4
5
Perfectly
2
Q

Explains the enormous changes that have taken place across all the mass media industries over the last several decades

A

Revolution Pattern

How well did you know this?
1
Not at all
2
3
4
5
Perfectly
3
Q

What are the stages of the life cycle pattern?

A
Innovation
Penetration
Peak
Decline 
Adaption
How well did you know this?
1
Not at all
2
3
4
5
Perfectly
4
Q

Characterized by a technological innovation that makes a channel for transmitting information possible

A

Innovation Stage

How well did you know this?
1
Not at all
2
3
4
5
Perfectly
5
Q

Means that someone had to create a business that would use the technology in a way that was successful in attracting audiences and conditioning those audience members for repeated exposures

A

Marketing innovations

technological innovations

How well did you know this?
1
Not at all
2
3
4
5
Perfectly
6
Q

Entrepreneurs must exploit this technological channel’s potential to attract particular audiences and then continue to use that channel to condition those audiences for repeat exposures

A

Mass-like orientation

How well did you know this?
1
Not at all
2
3
4
5
Perfectly
7
Q

Highlights the increasing acceptance of a medium as it grows its audience from a few innovators by attracting early adopters to the majority of a population and finally to everyone

A

Penetration Stage

How well did you know this?
1
Not at all
2
3
4
5
Perfectly
8
Q

When a medium commands the most attention from the public and generates the most revenue compared to other media

A

Peak Stage

How well did you know this?
1
Not at all
2
3
4
5
Perfectly
9
Q

The most important medium to the greatest number of people

A

Dominant Medium (usually when at peak stage)

How well did you know this?
1
Not at all
2
3
4
5
Perfectly
10
Q

The medium is characterized by a loss of audience acceptance and therefore by a loss in revenues

A

Decline Stage

How well did you know this?
1
Not at all
2
3
4
5
Perfectly
11
Q

When a medium begins to redefine its position in the media marketplace.

A

Adaptation stage

How well did you know this?
1
Not at all
2
3
4
5
Perfectly
12
Q

Achieved by identifying a new set of audience needs that the adapting medium can meet because the old audience needs it used to fulfill are now better met by another medium

A

Repositioning

How well did you know this?
1
Not at all
2
3
4
5
Perfectly
13
Q

Computer, internet, nontraditional, and new media

Most fundamental characteristic is the way, messages are stored and transmitted by digital code

A

Digital Media

How well did you know this?
1
Not at all
2
3
4
5
Perfectly
14
Q

Print books, magazines, and newspapers, audio recording, film, radio, broadcast television, and cable TV

A

Analog Media

How well did you know this?
1
Not at all
2
3
4
5
Perfectly
15
Q

Why has digital media created a revolution

A
  1. ) Platforms have greatly expanded the variety of needs that they can serve
  2. ) So much pressure on the analog to adapt are resulting in the convergence of all media
How well did you know this?
1
Not at all
2
3
4
5
Perfectly
16
Q

What is the most primary characteristic of analog media?

A

Messages are channel bound

17
Q

Each of the analog media uses a different kind of technology to capture information, store it, and transmit it to audiences

A

Channel Bound

18
Q

The recording, storage, and retrieval of information that relies on the physical properties of a medium

A

Analog Coding

19
Q

Appeal to a wider range of individuals thus increasing the probability that more customers will expose themselves

A

By adding messages

20
Q

What are some advantages of digital code

A

DIGITAL CODE IS STANDARD

It can be compressed

21
Q

Why is the computer called the mother of all digital devices?

A

Use of a uniform digital code so that information can be shared across all kinds of computers

22
Q

Worldwide network of circuits and packets of digitized data that connects countless billions of computerized devices

23
Q

The reasons for the shift in attention and time toward digital media:

A

Satisfy audience needs better than the analog media

Able to satisfy audience needs that analog cannot

24
Q

The blending together of previously separate channels of communication so that the characteristics that have divided those channels into distinctly different media have been eroding

A

Convergence

25
How innovations about storing and transmitting information have brought about changes to the mass media industries
Technological Convergence
26
The powerful influence that has changed the way media programmers regard audiences and how they develop their messages
Marketing Convergence
27
Appeal to everyone without offending anyone with language or with certain themes that a part of the general audience might find distasteful
Lowest Common Denominator
28
Finding out what the special needs are for each of the many small niches audiences that form the long tail and developing content to attract that niche audience
Long-Tail Marketing
29
Changes in peoples perceptions about barriers that previously existed that are now breaking down to totally eliminated due to recent changes in the media
Psychological Convergence