Quiz 11 Flashcards
To make decisions about which messages to filter out (ignore) and which to filter in (pay attention to)
Filtering
How are we able to continually handle such a massive filtering task?
Automatic Routines
A company that collects personal data and sells it to marketing companies, organizations, and governments
Acxiom
The process of recognizing elements in the message and accessing our memory to find the meanings we have memorized for those elements.
Relatively automatic task
Meaning Matching
Our ability to recognize standard symbols and recall the memorized denoting meanings for those symbols
Competencies
Requires us to think about moving beyond the standard meaning and to create meaning for ourselves by using the skills of induction, deduction, grouping, and synthesis
Meaning construction
Each of us brings a considerable number of factors with us to any media message exposure and these factors constitute a ____
Frame
Meaning matching relies on:
Meaning construction relies on:
Competencies
Skills
The message and the person occupy the same physical space for some period of time.
Physical Exposure
Refers to a human ability to receive appropriate sensory input through the visual and auditory senses
Perceptual Consideration
Stimuli that are outside the boundaries of human perception are called
Subliminal
There must be some trace element created in a person’s mind. Can be an image, sound, emotion, or pattern. Can last a brief time or a lifetime. Can enter the mind consciously or unconsciously.
Psychological Exposure
Element that can enter the mind consciously
Central Route
Element that can enter the mind unconsciously
Peripheral Route
In order to occur a person must obtain physical, perceptual, and psychological exposure, AS WELL AS a conscious awareness of the media message
Attention
People are in environments where they are exposed to media messages but they are not aware of those messages; this is their mind is on automatic pilot as it filters out all the messages in the environment
Automatic State
People being aware of the messages and actively interacting with the elements in the messages
Attentional State
When people are in the attentional state but are pulled into the message so strongly that they lose awareness of being apart from the message
Transported State
People are hyperaware of the message and of their processing of the message
Self-Reflexive State
A person is not only analyzing the media message, they are also analyzing their analysis of the media message
Meta-analysis
The ability to sort quickly through the field of chaos to identify the elements of importance and ignore the distracting elements
Field Independency
Ability to memorize facts
Crystalline Intelligence
People strong in crystalline intelligence are good at:
Vertical Thinking
Systematic, logical thinking that proceeds step by step in an orderly progression
Vertical Thinking
