Quiz 11 Flashcards
To make decisions about which messages to filter out (ignore) and which to filter in (pay attention to)
Filtering
How are we able to continually handle such a massive filtering task?
Automatic Routines
A company that collects personal data and sells it to marketing companies, organizations, and governments
Acxiom
The process of recognizing elements in the message and accessing our memory to find the meanings we have memorized for those elements.
Relatively automatic task
Meaning Matching
Our ability to recognize standard symbols and recall the memorized denoting meanings for those symbols
Competencies
Requires us to think about moving beyond the standard meaning and to create meaning for ourselves by using the skills of induction, deduction, grouping, and synthesis
Meaning construction
Each of us brings a considerable number of factors with us to any media message exposure and these factors constitute a ____
Frame
Meaning matching relies on:
Meaning construction relies on:
Competencies
Skills
The message and the person occupy the same physical space for some period of time.
Physical Exposure
Refers to a human ability to receive appropriate sensory input through the visual and auditory senses
Perceptual Consideration
Stimuli that are outside the boundaries of human perception are called
Subliminal
There must be some trace element created in a person’s mind. Can be an image, sound, emotion, or pattern. Can last a brief time or a lifetime. Can enter the mind consciously or unconsciously.
Psychological Exposure
Element that can enter the mind consciously
Central Route
Element that can enter the mind unconsciously
Peripheral Route
In order to occur a person must obtain physical, perceptual, and psychological exposure, AS WELL AS a conscious awareness of the media message
Attention
People are in environments where they are exposed to media messages but they are not aware of those messages; this is their mind is on automatic pilot as it filters out all the messages in the environment
Automatic State
People being aware of the messages and actively interacting with the elements in the messages
Attentional State
When people are in the attentional state but are pulled into the message so strongly that they lose awareness of being apart from the message
Transported State
People are hyperaware of the message and of their processing of the message
Self-Reflexive State
A person is not only analyzing the media message, they are also analyzing their analysis of the media message
Meta-analysis
The ability to sort quickly through the field of chaos to identify the elements of importance and ignore the distracting elements
Field Independency
Ability to memorize facts
Crystalline Intelligence
People strong in crystalline intelligence are good at:
Vertical Thinking
Systematic, logical thinking that proceeds step by step in an orderly progression
Vertical Thinking
The ability to be creative and make leaps of insight as well as perceive things in a fresh and novel manner
Fluid Intelligence
People strong in Fluid Intelligence are good at:
Lateral Thinking
Do not proceed step by step in a straight line. Instead, they are able to take different perspectives on a problem which allows them to see the problem from many different angles
Lateral Thinking
Refers to how people classify things.
Conceptual Differentiation
Look for similarities between the new message and the previous message we have stored away as examples in our categories
Leveling Strategy
Focuses on differences and tries to maintain a high degree of separation between the new message and older messages
Sharpening Strategy
Explains our ability to understand and control our emotions
Emotional Intelligence
Instead of feeling overwhelmed we feel motivated by the challenge of making sense of the flow, feeling excited by the opportunity to use all information as a resource to be creative and construct own meanings
High tolerance of ambiguity
People who constantly attempt to verify their observations and judgments are called _____ because they are perpetually looking for more information
Scanners
People who rush to a decision
Impulsive
People who take a long time and consider things from many perspectives are reflective or non-impulsive
Non-impulsive
