Quiz 13 Flashcards
Most important product of advertising:
You
Advertisers have ___________ and all members of the public to give them your time, your attention, and your money
Trained you
The world is saturated with advertising, the US absolves almost ____ of the worlds advertising expenditures
Half
Money spent on advertising ____ dramatically
Grows
____ Americans have a negative attitude about advertising. About __% of us.
Few
15
Our preference for advertised products
How much we voluntarily participate as an advertiser
(BOTH EXAMPLES OF WHAT?)
How much we have been influenced by advertising
First step of the traditional strategy used by advertisers
Conducting good research to generate answers to a series of questions, then they organize this into a situational analysis
When advertisers use the information they find to create marketing and advertising objectives
Situational analysis
Second step of the traditional strategy used by advertisers
Develop a plan, an expert guess of what has the greatest chance of reaching their marketing objectives
A set of recommendations that producers of ads should follow
Copy Platforms
Third step of the traditional strategy used by advertisers
Execute their plan
Fourth step of the traditional strategy used by advertisers
Test to see if the plan worked
Traditionally used by advertisers to identify their target audience and to persuade them to do things so the company can achieve its goals for the year.
Outbound Method
A newer interactive method in which advertisers commit to constantly monitoring their base of consumers to find out what they re thinking as new needs emerge.
Inbound Method
Tools for identifying Audiences
Buying data Creating websites Performance Pricing Search engines Monitoring postings on SNSs or rating services
Digital advertisers use what they learn about how people use keywords to guide their searches to change and refine the keywords they attach to their sites so as to attract more visitors.
Search engine optimization
Recommends items to best suit an individual’s tastes, while relying on a data set of opinions contributed by users
Recommender Systems
A websites ability to keep users on the website longer and make it harder for them to leave
Stickiness
Used to create positive attitides about products
Rating Services
The way digital advertisers attempt to pull prospective customers through a step by step process to give them information about their product, shape their attitudes, and stimulate their behavior to then buy the product
Buying funnel
5 Stages of buying funnel
Increasing awareness Influencing desire Encouraging trial Facilitating purchase Reinforcing brand loyalty
