Quiz 10

Question 1

Every person in the entire population as having the same needs for information and entertainment

Answer 1

Mass Audience

Question 2

Four characteristics of a mass society

Answer 2

1. ) Everyone transformed into one lifestyle
2. ) Anonymous to media businesses and advertisers
3. ) No interaction among the audience
4. ) No social organization

Question 3

Most important to newspapers, radio, and local television, where there are geographical boundaries to their coverage areas. Oldest form

Answer 3

Geographic Segmentation

Question 4

Focus on the relatively enduring characteristics about each person such as gender, ethnic background, age, cohort, income, and education

Answer 4

Demographic Segmentation

Question 5

A psychological variable that focuses attention on a worldview that people use as a lens through which people see themselves and others.

Answer 5

Social Class Segmentation

Question 6

Based on the assumption that the same types of people tend to cluster together in neighborhoods.

Answer 6

Geodemographic Segmentation

Question 7

The current cutting edge of segmentation schemes that will use demographics, lifestyle, and product usage variables in segmenting consumers

Answer 7

Psychographic Segmentation

Question 8

An essential strategy for all mass media

Answer 8

Audience Conditioning