Quiz 4 Flashcards
Media effects that we can easily observe
Manifested effects
The media are constantly in a process of influencing how we think, feel, and act, whether we manifest these things or not
Process Effects
The typical level of risk for an effect
Baseline
What are the 7 factors that affect baselines?
Demographics Developmental Maturities Cognitive Abilities Personal Locus Knowledge Structures Sociological Factors Media Exposure Habits
Generally found to be useful in explaining differences in exposure patterns, but has recently eroded. (Biological, sex, age, ethnicity, income, education level)
Demographics
As we mature our minds, emotions, and more reasoning, we are able to process more information and apply more sophisticated skills well
Developmental Maturities
State where children can process media messages and learn from them. Makes it possible for them to exert greater control over the shape of their baselines
Self Reflexive Exposure State
The most important factor of establishing a person’s baseline
Personal Locus
People are better able to acquire more information quickly, assess its credibility, and incorporate that new information more effectively
Knowledge Structures
The amount of influence the media will have
Socialization
What are the six factors that have the strongest influence on triggering fluctuations?
Content of the Message Context of Portrayal Cognitive Complexity of Content Motivations State Degree of Identification
It matters what you expose yourself to in a particular media session.
Content of the Messages
The meaning of messages arises from the way they are portrayed, especially social lessons
Context of Portrayals
When we have a conscious need for a particular kind of experience we will actively seek out this type of experience in the media, and the chance of us learning from this experience is high
Motivations
A temporary drive or emotional reaction that occurs in response to some stimuli.
State
