Quiz 2 Flashcards

1
Q

The ability to process two-dimensional pictures of our three-dimensional world

A

Visual literacy

How well did you know this?
1
Not at all
2
3
4
5
Perfectly
2
Q

The ability to follow plots in books, film, and video

A

Story literacy

How well did you know this?
1
Not at all
2
3
4
5
Perfectly
3
Q

The ability to creak ones own digital messages, to send them to others electronically, to search for messages, and to process meaning from electronic screens

A

Computer literacy

How well did you know this?
1
Not at all
2
3
4
5
Perfectly
4
Q

What are the three building blocks of media literacy?

A

Skills, knowledge structure, and personal locus

How well did you know this?
1
Not at all
2
3
4
5
Perfectly
5
Q

Tools you use to build knowledge structures

A

Skills

How well did you know this?
1
Not at all
2
3
4
5
Perfectly
6
Q

Organizations of what you have learned. Sets of organized information in your memory.

A

Knowledge Structures

How well did you know this?
1
Not at all
2
3
4
5
Perfectly
7
Q

Provides mental energy and direction. Your goals and drives.

A

Personal locus

How well did you know this?
1
Not at all
2
3
4
5
Perfectly
8
Q

The breaking down of a message into meaningful elements

A

Analysis

How well did you know this?
1
Not at all
2
3
4
5
Perfectly
9
Q

The judging of the value of an element

A

Evaluation

How well did you know this?
1
Not at all
2
3
4
5
Perfectly
10
Q

An agency of the US federal government that uses standardized testing to assess the level of learning each year

A

National Center for Education Statistics

How well did you know this?
1
Not at all
2
3
4
5
Perfectly
11
Q

Determining which elements are alike in some way, then determining how a group of elements is different from other groups

A

Grouping

How well did you know this?
1
Not at all
2
3
4
5
Perfectly
12
Q

Inferring a pattern across a small set of elements, then generalizing the pattern to all the elements in a larger set

A

Induction

How well did you know this?
1
Not at all
2
3
4
5
Perfectly
13
Q

Using general principles to explain particulars, typically with the use of syllogistic reasoning

A

Deduction

How well did you know this?
1
Not at all
2
3
4
5
Perfectly
14
Q

The assembling of information elements into a new structure to reveal new relationships among the elements

A

Synthesis

How well did you know this?
1
Not at all
2
3
4
5
Perfectly
15
Q

Creates a brief, clear, and accurate description capturing the essence of a message in a significantly smaller number of words (images sounds) than the message itself

A

Abstraction

How well did you know this?
1
Not at all
2
3
4
5
Perfectly
16
Q

Difference between knowledge and information.

A

Information is piecemeal and transitory (messages), whereas knowledge is structured organized, and of more enduring significance (resides in peoples minds)

17
Q

Instruments that deliver information to us from the media

18
Q

The content of a message

A

Information

19
Q

Discrete bits of information such as names, dates, titles, definitions, formulas, lists, and the like

20
Q

Accepted beliefs that cannot be verified by authorities in the same way factual information can be

A

Social information

21
Q

Your level of media literacy is determined by how well you have developed knowledge structures in these 5 areas:

A
Media audiences
Media industries
Media content
Media effects
Yourself
22
Q

A set of perspectives that we actively use when we expose ourselves to the mass media to process and interpret the meaning of the messages we encounter.

A

Media Literacy

23
Q

Focusing on our attention on how we perceive the feelings of people in media messages and how we read our own feelings as they are triggered

A

Emotional Dimension

24
Q

Focusing our attention on the art and craft exhibited in the production of media messages

A

Aesthetic Dimension

25
Focusing our attention on values
Moral dimension
26
The first stage that occurs during the first year of life | Learn that there are other human beings and other physical things apart from self, the meaning of faces, shapes.
Acquiring Fundamentals
27
Occurs during years 2/3 | Recognize speech sounds and attach meaning to them, able to produce speech sounds, orient to visual and audio media.
Language Acquisition
28
Happens year 3/5 Develop an understanding of differences: fiction/nonfiction, ads vs entertainment, real vs fake, understand how to connect plot elements
Narrative Acquisition
29
Occurs from about 5/9 Discount claims made in ads, sharpen the difference between likes and dislikes for shows and characters, make fun of characters even if not foils
Developing Skepticism
30
Shortly after developing skepticism | Strong motivation to seek out information on topics, develop a detailed set of information, high awareness
Intensive Development
31
People in this stage feel that their media exposure has been very narrow, and they seek exposure to a much wider range of messages
Experimental Exploring
32
The stage where people see themselves as connoisseurs of the media Accept messages on their own terms and evaluate them
Critical appreciation stage
33
What makes you more predictable from a marketing point of view
Media Vehicles