Quiz 2 Flashcards
The ability to process two-dimensional pictures of our three-dimensional world
Visual literacy
The ability to follow plots in books, film, and video
Story literacy
The ability to creak ones own digital messages, to send them to others electronically, to search for messages, and to process meaning from electronic screens
Computer literacy
What are the three building blocks of media literacy?
Skills, knowledge structure, and personal locus
Tools you use to build knowledge structures
Skills
Organizations of what you have learned. Sets of organized information in your memory.
Knowledge Structures
Provides mental energy and direction. Your goals and drives.
Personal locus
The breaking down of a message into meaningful elements
Analysis
The judging of the value of an element
Evaluation
An agency of the US federal government that uses standardized testing to assess the level of learning each year
National Center for Education Statistics
Determining which elements are alike in some way, then determining how a group of elements is different from other groups
Grouping
Inferring a pattern across a small set of elements, then generalizing the pattern to all the elements in a larger set
Induction
Using general principles to explain particulars, typically with the use of syllogistic reasoning
Deduction
The assembling of information elements into a new structure to reveal new relationships among the elements
Synthesis
Creates a brief, clear, and accurate description capturing the essence of a message in a significantly smaller number of words (images sounds) than the message itself
Abstraction
Difference between knowledge and information.
Information is piecemeal and transitory (messages), whereas knowledge is structured organized, and of more enduring significance (resides in peoples minds)
Instruments that deliver information to us from the media
Messages
The content of a message
Information
Discrete bits of information such as names, dates, titles, definitions, formulas, lists, and the like
Facts
Accepted beliefs that cannot be verified by authorities in the same way factual information can be
Social information
Your level of media literacy is determined by how well you have developed knowledge structures in these 5 areas:
Media audiences Media industries Media content Media effects Yourself
A set of perspectives that we actively use when we expose ourselves to the mass media to process and interpret the meaning of the messages we encounter.
Media Literacy
Focusing on our attention on how we perceive the feelings of people in media messages and how we read our own feelings as they are triggered
Emotional Dimension
Focusing our attention on the art and craft exhibited in the production of media messages
Aesthetic Dimension
Focusing our attention on values
Moral dimension
The first stage that occurs during the first year of life
Learn that there are other human beings and other physical things apart from self, the meaning of faces, shapes.
Acquiring Fundamentals
Occurs during years 2/3
Recognize speech sounds and attach meaning to them, able to produce speech sounds, orient to visual and audio media.
Language Acquisition
Happens year 3/5
Develop an understanding of differences: fiction/nonfiction, ads vs entertainment, real vs fake, understand how to connect plot elements
Narrative Acquisition
Occurs from about 5/9
Discount claims made in ads, sharpen the difference between likes and dislikes for shows and characters, make fun of characters even if not foils
Developing Skepticism
Shortly after developing skepticism
Strong motivation to seek out information on topics, develop a detailed set of information, high awareness
Intensive Development
People in this stage feel that their media exposure has been very narrow, and they seek exposure to a much wider range of messages
Experimental Exploring
The stage where people see themselves as connoisseurs of the media
Accept messages on their own terms and evaluate them
Critical appreciation stage
What makes you more predictable from a marketing point of view
Media Vehicles
