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Wellness > Quiz 2 > Flashcards

Quiz 2 Flashcards

1
Q

The ability to process two-dimensional pictures of our three-dimensional world

A

Visual literacy

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2
Q

The ability to follow plots in books, film, and video

A

Story literacy

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3
Q

The ability to creak ones own digital messages, to send them to others electronically, to search for messages, and to process meaning from electronic screens

A

Computer literacy

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4
Q

What are the three building blocks of media literacy?

A

Skills, knowledge structure, and personal locus

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5
Q

Tools you use to build knowledge structures

A

Skills

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6
Q

Organizations of what you have learned. Sets of organized information in your memory.

A

Knowledge Structures

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7
Q

Provides mental energy and direction. Your goals and drives.

A

Personal locus

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8
Q

The breaking down of a message into meaningful elements

A

Analysis

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9
Q

The judging of the value of an element

A

Evaluation

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10
Q

An agency of the US federal government that uses standardized testing to assess the level of learning each year

A

National Center for Education Statistics

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11
Q

Determining which elements are alike in some way, then determining how a group of elements is different from other groups

A

Grouping

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12
Q

Inferring a pattern across a small set of elements, then generalizing the pattern to all the elements in a larger set

A

Induction

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13
Q

Using general principles to explain particulars, typically with the use of syllogistic reasoning

A

Deduction

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14
Q

The assembling of information elements into a new structure to reveal new relationships among the elements

A

Synthesis

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15
Q

Creates a brief, clear, and accurate description capturing the essence of a message in a significantly smaller number of words (images sounds) than the message itself

A

Abstraction

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16
Q

Difference between knowledge and information.

A

Information is piecemeal and transitory (messages), whereas knowledge is structured organized, and of more enduring significance (resides in peoples minds)

17
Q

Instruments that deliver information to us from the media

A

Messages

18
Q

The content of a message

A

Information

19
Q

Discrete bits of information such as names, dates, titles, definitions, formulas, lists, and the like

A

Facts

20
Q

Accepted beliefs that cannot be verified by authorities in the same way factual information can be

A

Social information

21
Q

Your level of media literacy is determined by how well you have developed knowledge structures in these 5 areas:

A 
Media audiences
Media industries
Media content
Media effects
Yourself
22
Q

A set of perspectives that we actively use when we expose ourselves to the mass media to process and interpret the meaning of the messages we encounter.

A

Media Literacy

23
Q

Focusing on our attention on how we perceive the feelings of people in media messages and how we read our own feelings as they are triggered

A

Emotional Dimension

24
Q

Focusing our attention on the art and craft exhibited in the production of media messages

A

Aesthetic Dimension

25
Q

Focusing our attention on values

A

Moral dimension

26
Q

The first stage that occurs during the first year of life

Learn that there are other human beings and other physical things apart from self, the meaning of faces, shapes.

A

Acquiring Fundamentals

27
Q

Occurs during years 2/3

Recognize speech sounds and attach meaning to them, able to produce speech sounds, orient to visual and audio media.

A

Language Acquisition

28
Q

Happens year 3/5
Develop an understanding of differences: fiction/nonfiction, ads vs entertainment, real vs fake, understand how to connect plot elements

A

Narrative Acquisition

29
Q

Occurs from about 5/9
Discount claims made in ads, sharpen the difference between likes and dislikes for shows and characters, make fun of characters even if not foils

A

Developing Skepticism

30
Q

Shortly after developing skepticism

Strong motivation to seek out information on topics, develop a detailed set of information, high awareness

A

Intensive Development

31
Q

People in this stage feel that their media exposure has been very narrow, and they seek exposure to a much wider range of messages

A

Experimental Exploring

32
Q

The stage where people see themselves as connoisseurs of the media
Accept messages on their own terms and evaluate them

A

Critical appreciation stage

33
Q

What makes you more predictable from a marketing point of view

A

Media Vehicles

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