Questionnaires Flashcards
What are the advantages of interviews and questionnaires?
You can access what people think
What is the main advantage of a questionnaire over an interview?
You can distribute it relatively quickly to get a large amount of data
There are re-guiding principles when writing good questions what are they
Polarity, bias and analysis
What is a clear question?
There should be no ambiguity and the reader need to understand what is being asked
What is a leading question?
The way the question was asked affected the answer
What is a social desirability bias?
Respondent’s answers that make them look more attractive nicer more generous et cetera rather than being totally truthful
Questions need to be designed with an analysis in mind. Why?
Once researchers collect all the data the answers need to be summarising the conclusions can be drawn
There are two broad categories of questions and to associative forms of analysis. What are the two broad categories of questions
Open and closed questions
What is a closed question
they have a limited number of answers
What an open question?
They have a potentially infinite set of answers
Give an example of a rating scale with a closed question
Rachel feelings about spiders on a scale of 1 to 5 where one is very scared and five is not scared at all
Gives an example of a likert rating scale
Indicate how much you agree or disagree with the statement work is very stressful strongly agree agree not sure disagree strongly disagree
Give example of a semantic differential rating scale
Indicate your feelings about work by placing an axe me appropriate position between each pair of adjectives:
fun. …. Boring
relaxing. ….. stressful
worthwhile. ….waste of time
Give an example of a ranked scale
Both the following items in ranked order with the most preferred pet at number one:
dog cat rat budgie hamster snake coarse fish tortoise
What are the disadvantages of closed questions
Respondents may be forced to select answers that don’t represent their real thoughts or behaviour