Questionnaires Flashcards

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1
Q

What are the advantages of interviews and questionnaires?

A

You can access what people think

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2
Q

What is the main advantage of a questionnaire over an interview?

A

You can distribute it relatively quickly to get a large amount of data

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3
Q

There are re-guiding principles when writing good questions what are they

A

Polarity, bias and analysis

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4
Q

What is a clear question?

A

There should be no ambiguity and the reader need to understand what is being asked

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5
Q

What is a leading question?

A

The way the question was asked affected the answer

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6
Q

What is a social desirability bias?

A

Respondent’s answers that make them look more attractive nicer more generous et cetera rather than being totally truthful

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7
Q

Questions need to be designed with an analysis in mind. Why?

A

Once researchers collect all the data the answers need to be summarising the conclusions can be drawn

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8
Q

There are two broad categories of questions and to associative forms of analysis. What are the two broad categories of questions

A

Open and closed questions

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9
Q

What is a closed question

A

they have a limited number of answers

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10
Q

What an open question?

A

They have a potentially infinite set of answers

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11
Q

Give an example of a rating scale with a closed question

A

Rachel feelings about spiders on a scale of 1 to 5 where one is very scared and five is not scared at all

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12
Q

Gives an example of a likert rating scale

A

Indicate how much you agree or disagree with the statement work is very stressful strongly agree agree not sure disagree strongly disagree

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13
Q

Give example of a semantic differential rating scale

A

Indicate your feelings about work by placing an axe me appropriate position between each pair of adjectives:

fun. …. Boring
relaxing. ….. stressful
worthwhile. ….waste of time

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14
Q

Give an example of a ranked scale

A

Both the following items in ranked order with the most preferred pet at number one:
dog cat rat budgie hamster snake coarse fish tortoise

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15
Q

What are the disadvantages of closed questions

A

Respondents may be forced to select answers that don’t represent their real thoughts or behaviour

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16
Q

What are the advantages of closed questions?

A

Produce quantitative data which are easier to analyse

17
Q

What other disadvantages of open questions

A

Likely to reduce qualitative data which are more difficult to summarise because there is likely to be such a wide range of responses. It may be more difficult to see a pattern from which to draw conclusions

18
Q

What are the advantages of open questions

A

Can provide a rich amount of detail and unexpected answers which allows researchers to gain greater insight

19
Q

What other four considerations when designing a good questionnaire?

A

Filler questions, sequence for the questions, sampling technique, piloting

20
Q

Why include filler questions

A

it may help to include some irrelevant questions to mislead the respondents from the main purpose of the questionnaire

21
Q

What sequence of questions in a questionnaire is best to consider?

A

It is best to start with the easy ones saving difficult questions until the respondents has relaxed

22
Q

Why consider sampling When designing a questionnaire

A

You need to bear in mind how to select respondents

23
Q

Why is piloting a questionnaire important

A

You can refine the questions in response to any difficulties encountered

24
Q

Questionnaires may collect quantitative data - what is that

A

Numerical information

25
Q

Questionnaires may collect qualitative data - What is that?

A

Data that expresses the quality of things including description words meanings pictures and so on

26
Q

Can qualitative data be counted or quantified?

A

No but they can be turned into quantitative data by placing the dating categories

27
Q

What is the purpose of the questionnaire or interview as a research method or technique?

A

If the researcher was collecting data about what people do and why the questionnaire would be the research method. Alternatively the questionnaire can be used as a research technique to assess the DV

28
Q

Give an example when a questionnaire is used to collect data

A

If ever the researcher was using a method to find about different attitudes then it may be that the questionnaire would be used to collect data but the actual analysis would involve a comparison between two groups of participants

29
Q

What are the 6 steps in questionnaire design

A
    1. Write the questions
  1. Construct the questionnaire
  2. consider ethical issues and how to deal with them
  3. write standardised instructions
  4. pilot the questionnaire
  5. decide on a sampling technique
30
Q

What are the key steps in using the questionnaire

A
  1. Collect data
  2. Analyse the data including e.g. a bar chart for quantitative data and a summary of trends for qualitative data
  3. write a report including a section describing the procedures and results