Qualitative Research (11)

Question 1

Qualitative research

Answer 1

Collection and analysis of non-numerical information via formal research methods - allows the researcher to gain an understanding of the target population’s behaviours/attitudes/experiences - why and how
- enables exploration of factors affecting patient choices

Question 2

Examples of qualitative research

Answer 2

• Interviews
• Focus groups
• Letters/diariers
• Case notes
• Speeches
• Video diaries
• Internet conversations
• Observation notes

Question 3

Qualitative research methods

Answer 3

• Content analysis
• Grounded theory
• Framework analysis
• Protocol analysis
• Ethnography
• Phenomenology
• Discourse analysis
• Conversation analysis
• Thematic analysis
• Interpretative Phenomenological Analysis (IPA)

Question 4

Theme

Answer 4

• Recurrent/distinctive feature
• Reflect a pattern of responses
• Based on researcher’s judgement
• Coding transcripts > identify interesting data until data saturation (no new ideas)
• Organise codes into meaningful groups

Question 5

Limitations

Answer 5

• Generalisability - small sample size and selection based on certain experiences
• Reliability - findings based on interpretations by the researcher

Question 6

Strengths

Answer 6

• Robust methodologies
• Deeper understanding
• Unpredictable and insightful
• Unobtainable using quantitative approaches based on preconceived ideas