Promoting Health: Social Norms Approach (10) Flashcards
1
Q
The Asch Experiment
A
Visual perception test of line lengths in which all other participants are actors to see if he conforms to the group
2
Q
Marketing
A
Usually aims to increase commercial sales
3
Q
Social marketing
A
Might be used to address lack of knowledge
4
Q
Social norms approach
A
- addresses misperceptions of the norm
- evidence of mismatch
- understand what people believe is the norm
- understand the norm
- doesn’t use health terrorism
- a participatory process
- is not moralistic in tone
5
Q
Nudge
A
Government’s unit to help improve decisions about health, wealth and happiness
6
Q
Preparation
A
- define the problem
- understand the population
- include descriptive injunctive norms
- involve stakeholders
- choose a reference group
7
Q
Data collection
A
- questions to be asked
- data collection method
- participant involvement
8
Q
Data analysis
A
- identification of actual reported norms
- evidence of misperceptions
9
Q
Intervention
A
- creating norms messages
- using branding
- dissemination
10
Q
Follow-up and evaluation
A
- process evaluation
- outcome evaluation
11
Q
Unit check
A
Complex intervention for students to monitor alcohol units
12
Q
Campaigns
A
- Unit check (complex intervention for students to monitor alcohol units)
- What the flock?
- Pinderfields smoking
- SONIC (Social Norms in the Community)
