Introduction to Promoting Health (9) Flashcards
Health promotion
Process of enabling people to increase control over and to improve their health and maintain well being
The Ottawa Charter for Health Promotion
- Strengthen community action
- Develop personal skills
- Create supportive environments
- Enable
- Mediate
- Advocate
- Reorient health services
- Building healthy public policy
Developing personal skills
Provision of information and enhancement of life skills e.g. change 4 life programme
Strengthening community action
Inform (leaflets)
Consult (obtaining public feedback)
Involve (decision making)
Collaborate (health coaching – increases patient activation, confidence, compliance and health behaviours
Empower (gain control, power in people)
Approaches
- Medical/preventive
- Behaviour change - success dependent on individual
- Educational - avoids persuasion
- Empowerment - enhancing the capacity of individuals/populations to identify and address their concerns
- Social change - smoking ban
Medical apporach
Primary - preventing onset
Secondary - detecting and treating pre-symptomatic disease
Tertiary - minimising effects of a disease
Disadvantages - led by health professionals, ignores social determinants
Health promotion objectives
- Prevent disease
- Ensure people are well informed and able to make healthy choices
- Help people acquire skills and confidence to take greater control over their health
- Change policies and environments in order to facilitate healthy choices
PRECED-PROCEED model
PRECEDE - specify mesurable objectives and baselines
PROCEED - monitoring and continuous quality improvement
Problems evaluation health intervention programmes
- Long-term social, behavioural/environmental changes
- Outcomes not easily measured/defined
- Different stakeholders may have different goals
- Evaluation can be expensive and resource consuming
- Difficult to control external influences
Health promotion intervention planning models
- SMART
- CD Cynergy
- MATCH
- PRECEDE PROCEED
- Strategic Rational PM
Role of theories
- Theory of planned behaviour
- Social cognitive theory
- stages of change
- social marketing
- Diffusion of innovation