Q11-7 How Do Social Media IS Support the Creating and Sharing Activities? Flashcards
What two activities do social media IS primarily support for business use?
Creating and sharing.
What are some aspects of user-created content on social media that businesses should consider?
Rewarding users, listening on various platforms, monitoring for viral content, and making content creation easy for users.
Why might businesses use rewards for user-created content?
Rewards encourage users to create and share content about the business, enhancing visibility and engagement.
What are potential benefits and risks of viral content for businesses?
Viral content can boost brand visibility positively but may also backfire if it leads to overwhelming demand or unintended consequences.
How should businesses approach business-created content on social media?
Focus on customer needs over product features and use multiple accounts to represent different voices or perspectives.
What guideline is suggested for businesses when sharing business-related content?
Limit posts directly promoting products or services to less than 10% of content and focus more on customer-centric or societal contributions.
What are examples of effective business-created content types on social media?
Posts highlighting societal contributions, customer success stories, interesting facts, humor, or responses to customer questions.
What should businesses learn about their customers for effective sharing on social media?
How customers search, which can inform content strategy, as well as utilizing apps to measure content impact and looking for new interactive opportunities.
