Q11-6 What Are the Key Components of a Social Media IS? Flashcards
What are the five components of a Social Media Information System (IS)?
Hardware, Software, Data, Procedures, and People.
How is hardware used in social media IS for users versus app providers?
Users interact through mobile devices, laptops, and desktops, while app providers use cloud servers for data storage and processing.
Describe the role of software in social media IS.
Social media software is often free, fun, frequently updated, and has features for both users and businesses. Businesses have limited input on its design but use data analysis software provided by app providers.
What are the two categories of data in social media IS?
Content data (user-generated content and responses) and connection data (relationships between users).
Define “content data” in social media.
Content data includes user-generated content, responses, metadata (location, date, copyright), and increasingly, video content.
What is “connection data” in social media, and give an example?
Connection data is about relationships; for example, Facebook’s social graph mapping relationships among connected people.
What unique feature of social media data helps in classification and search?
Tags, such as hashtags, which categorize and highlight topics, aiding search engines in finding relevant content.
What is “folksonomy” in the context of social media?
An emergent classification system from user inputs, exemplified by platforms like Reddit.
What are the two categories of social media process measures?
Passive measures (followers, views, visits, traffic) and active engagement (time on site, clicks, retweets, shares, comments, ratings).
How do passive measures differ from active engagement in social media?
Passive measures assess audience size, while active engagement tracks audience actions like clicks and comments.
What is a “procedure” in the context of social media usage?
A set of actions users follow on social media platforms, like uploading photos or retweeting, typically informal, simple, and socially oriented.
Why are social media procedures usually informal and simple?
Software is designed to be easy to learn and use, making the procedures intuitive and quick to follow.
What are potential risks associated with informal social media procedures?
They can lead to unintended consequences, particularly regarding user privacy, as users may unintentionally expose personal information.
How should businesses approach social media procedures differently from individual users?
Businesses need structured procedures to create content, manage user interactions, and extract value from social media, as well as manage objectionable content.
Why is it important for businesses to set up social media IS (Information Systems) procedures?
Without proper procedures, efforts to gather data (e.g., on product problems) may be wasted, as there would be no system to extract valuable insights from the data.
