Q - R Flashcards
Quotation marks
also called quotes or inverted commas (“”)
are punctuation marks used in pairs to set off speech, a quotation, or a phrase. The pair consists of an open quotation mark and a closing quotation mark
Readability
the quality of written language that makes it easy to read and understand
Rouch
a preliminary sketch or mock-up of a composition often drawn at full scale in color representing what the final may look like when the project is complete
Rule
a typeset line that may be used alone or as an outline of a shape available in varying thicknesses specified in points
Run-around
text copy set to wrap around a silhouetted image or other design element, which may also be referred to as contour-set or wraparound
Run-In
a head incorporated into the first line of body copy or introductory phrase of body text commonly set larger, bolder, in italic, small caps, or a different font intended to attract the reader’s attention
Running Foot or Footer
refers to a title, design element, rule and/or folio repeated on every page within the bottom margin area
Running head or Header
refers to a title, design element, rule, and/or folio repeated on every page within the top margin area