C-D

Question 1

Caption

Answer 1

word phrase, or sentence positioned above an illustration or photograph that describes, identifies, or clarifies the illustration or photograph. If the text is found beneath the illustration or photograph, it is properly called a legend

Question 2

Character

Answer 2

single letter, number. or other symbol used to represent information

Question 3

Cold Type

Answer 3

the term for photocomposed type, in which heat is required for typesetting

Question 4

Colon

Answer 4

a punctuation mark (:) that separates the main portion of a sentence from what follows, usually some form of list

Question 5

Column

Answer 5

area of copy that runs vertically down the page of a newspaper or magazine

Question 6

Column Inch

Answer 6

unit of measure in a publication by which advertising space is sold

Question 7

Column Rule

Answer 7

A line used between two columns of type

Question 8

Concave

Answer 8

Curving inward

Question 9

Comma

Answer 9

a punctuation mark (,) used to indicate the separation of elements within the grammatical structure of a sentence

Question 10

Comp

Answer 10

A slang or shortened term referring to a comprehensive layout that is a close approximation to the final composition; used for communication to the client for approval and the printer for the production estimates

Question 11

Condensed type

Answer 11

type that has been compressed along the horizontal axis, resulting in a tall, thin appearance, sometimes called a compressed, a condensed face is taller than it is wide

Question 12

Convex

Answer 12

curving or bulging outward

Question 13

Copperplate Engraving

Answer 13

term that refers to an intaglio printing process in which the image is engraved into copper, inked, and printed; this term is also used to refer to a style of type designed that was derived from styles used in copperplate engraving prints

Question 14

Copy

Answer 14

all written or textural material in an advertisement or direct-mail piece, including headlines, subheadings, and body copy. The term originates from the days when this material was received by the printer in handwritten form and would have to be copied into type for printing

Question 15

Copy Fit

Answer 15

The process of specifying type in a particular font intended to fit into a designed area in the final composition

Question 16

Counter

Answer 16

a negative space within a character that may be fully or partially closed

Question 17

Credit

Answer 17

the small text next to a photograph or illustration that indicates the artist or photographer’s name

Question 18

Cross bar

Answer 18

the horizontal or oblique stroke connected at both ends as in an A or H, sometimes referred to as a bar

Question 19

Crotch

Answer 19

the pointed space where an arm or arc meets a stem, an acute crotch is less than 90 degrees and an obtuse crotch is greater than 90 degrees

Question 20

Curly Braces

Answer 20

brackets or punctuation marks {} that are used in pairs to set apart or interject text within other text

Question 21

Cutline

Answer 21

one-line copy that describes the illustration, drawing, or photograph next to which it appears. A cutline may also appear as a legend of caption.

Question 22

Descender

Answer 22

the part of a lowercase letter that extends below the main body of the letter. The letters g j p q and y all have descenders

Question 23

Depth

Answer 23

vertical length of a column in a newspaper or magazine, measured in inches or agate lines. Agate is the standard unit of measure in newspapers and magazines, used to calculate the cost of advertising space. An agate line measures 1/14” in depth (height) by one column in width. There are 14 lines to a column inch