A-B Flashcards
Ascender
1: on lowercase letters, the stroke that rises above the body of the letter: b d f h k i t, all have ascenders 2 any capital letter.
Asterisk
the (*) symbol or glyph denotes a footnote
ATF:
American Type Founders
Black Matter
the information placed after the text in a book, which is commonly includes an index, glossary, bibliography, and appendix
Bad Break
a term that refers to widows or orphans in text copy, or a break that does not make sense in the phrasing of a line of copy, causing awkward reading or unclear meaning
Banner
the type designed for a periodical, such as a newspaper, or magazine, sometimes referred to as a Masthead
Barb
a type of half serif on the horizontal arms of E, F, L, and T
Base
also called the platform, this refers to the large background area of a piece of lead type, upon which the letterform is cast
Base Line
The invisible or imaginary line on which the body of lowercase letters and the base of all capital letters rest
Beak
a type of half serif found on the horizontal arms of E F L and T
Bitmap
a binary representation in which a bit or set of bits corresponds to some part of an object such as an image or font
Body Copy
main copy block of an advertisement as distinguished from headings, subheadings, coupons, logo, captions and illustrations; also called body text or text
Boldface
type that is darker than the rest of the text with which it is used. Boldface type draws attention to it and adds emphasis to a specific idea. It also adds ‘color’ to a page of type through the contrast of dark and light, breaking up the monotone of printed matter.
Bowl
the curved stroke that encloses a space within a character: (example: a) In an open bowl, the stroke does not meet the stem, whereas in a closed bowl the stroke does meet the stem
Byline
line that precedes the text of a story or article and names the writer of the piece.
