Promotion In The Marketing Mix Flashcards
1
Q
What is promotion?
A
Promotion is a type of communication used to inform the public of a product and persuade them to buy it. It includes advertising and other promotional methods.
2
Q
What forms of advertising are there?
A
Advertising media include: • TV • Radio • National newspapers • Local newspapers • Leaflets • Online / Internet • Posters • Cinema • Public transport • Directories such as Yellow pages or Yell.com
3
Q
Business decisions about advertising media depend on:
A
- Whether the business can afford the cost of using the media
- How the cost of using the media compares to the extra revenue it would generate
- Which media are suitable for reaching their target market
4
Q
Other promotional methods include:
A
- Special offers
- BOGOF
- Competitions
- Loyalty cards
- PR / Press releases • Direct selling
- Sponsorship
- Point-of-sale materials • Celebrity endorsement
